Lead nurturing is SO important to B2B success. This is a great article == > Lead lifecycle in B2B marketing refers to how we manage the life of a lead from the moment it shows up in your CRM system to when the deal closes. The lead lifecycle defines where a lead can live, how a lead moves along, and what we do with a lead at each stage. Companies typically use a lead lifecycle model for two primary reasons: 1) Preventing sales leads (and potential sales leads) from falling through the cracks  2) Reporting on conversion rates through each stage so ...

A new report from Michael Stelzner and his team at Social Media Examiner reveals that social media adoption by marketers is growing steadily, but that we still have room to do more and have plenty of questions when it comes to measuring effectiveness. The 2012 Social Media Marketing Report found that and much more after surveying over 3,800 marketers from both the B2B and B2C worlds and from companies of all sizes. You can find the full report here, but I'll share my key takeaways.

Visual communication is one of the least frequently explored areas within the content world, possibly because it’s so easy to lump in with UI design, aka Not Our Problem. But many forms of visual communication clearly are content, part of the muscle of a website or other project. In the hands of a skillful communicator, visual content conveys information and ideas with extraordinary efficiency. In the content world, we pay lip service to non-textual content—and we do work with photographs, screenshots, and video—but how often do most of us get to employ custom illustration, diagrams, illustrative animation ...

A few months ago we published a fairly popular blog post called,The 14 C’s of Content Marketing. While many inquired how we came up with so many C’s, we felt 14 wasn’t enough, resulting in the development of seven additional content marketing C’s. Armed with 7 more content marketing C's, you’ll be able to deploy more powerful and efficient campaigns that solve problems and entertain.

Often cited inappropriately as a replacement for brand positioning or brand experience, customer experience goes far beyond that. In reality, customer experience is the result of how you implement your brand and how customers experience it across every touch point. Customer Relationships - Customer experience is about meeting customer needs, aligning touch points, and creating relationships. Learn customer experience basics—and how to create an enriched customer experience that gets results.

My background is that I’ve been a small business owner since 1998. I have a degree in business from Simon Fraser University in Burnaby, BC Canada (Vancouver). I’ve been doing bookkeeping for myself, and others, since 1998, primarily with QuickBooks. I’m also a certified QuickBooks Pro Advisor. So, that’s the perspective you’re getting and keep that in mind when I evaluate the software. I’ve spent from 30 minutes to a few hours with the other software seen in my online accounting software review and comparison page. Why Kashoo first? Because out of all the ...

Friday the 13th? "Big Data Are a Macabre Clown" says CEO, Stephen King. Don’t be scared by Big Data -- TCELab officially announces launch of next generation Customer Experience Management (CEM) platform that integrates big-data tool automation and customer loyalty science. today officially unveiled its next generation Customer Experience Management (CEM) Platform, integrating a suite of big data tools with leading edge customer loyalty science from Bob Hayes, Ph.D.