All Articles

1. AcceleratorYYC represents in Globe and Mail's up and coming entrepreneurs. Explore AcceleratorYYC (May 18 2012) Industry , Startup , Tech Community (Alberta) Out of 19 Young Entrepreneurs featured in the Globe and Mail’s spotlight on Calgary, AcceleratorYYC is proud to be the home of 4 of them! Trevor Gair from theSoJo.net, Joshua Pinter from Community Point, Ziko Rajabali from QuickQueue, and Pieter Boekhoff co-founder of AcceleratorYYC and from Fenture Solutions. Although Lloyed Lobo is not an official member of the space, his and Alex Popa’s company Boast Capital is a huge supporter and we are very please to see them represented on the list.  (Read Full Article)

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2. Guessing vs. Knowing: The Role of Customer Loyalty in the SaaS Sales Funnel Explore Stephen King Thinking (May 14 2012) Big Data , eCommerce , SaaS , Customer Loyalty , Inbound Marketing , Outbound Marketing , Sales Pipeline , SEO / PPC , Social Media In a previous post, I described the SaaS Sales Funnel where marketers can help customers emerge from the murky ooze of the world wide web and drive towards paying for products and services. Now, let's apply customer loyalty measurements to creating accelerated and sustained revenue growth. There are three ways a company can make money: 1) Getting existing customers to buy from you again -- in SaaS pricing models, this is typically on a recurring monthly basis. 2) Getting new customers. 3) Getting existing customers to buy more things from you -- in SaaS, this means enticing customers into the next ... (Read Full Article)

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3. The 9 Parameters of a B2B Marketing Lead Lifecycle - B2B Marketing Explore B2B Marketing and Sales Effectiveness (May 9 2012) B2B , Outbound Marketing , Sales Pipeline Lead nurturing is SO important to B2B success. This is a great article == > Lead lifecycle in B2B marketing refers to how we manage the life of a lead from the moment it shows up in your CRM system to when the deal closes. The lead lifecycle defines where a lead can live, how a lead moves along, and what we do with a lead at each stage. Companies typically use a lead lifecycle model for two primary reasons: 1) Preventing sales leads (and potential sales leads) from falling through the cracks  2) Reporting on conversion rates through each stage so ... (Read Full Article)

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4. New Report: Marketers Still Embracing, Learning Social Media | Vertical Response Blog Explore blog.verticalresponse.com (May 1 2012) Social Media Tools , Inbound Marketing , Social Media A new report from Michael Stelzner and his team at Social Media Examiner reveals that social media adoption by marketers is growing steadily, but that we still have room to do more and have plenty of questions when it comes to measuring effectiveness. The 2012 Social Media Marketing Report found that and much more after surveying over 3,800 marketers from both the B2B and B2C worlds and from companies of all sizes. You can find the full report here, but I'll share my key takeaways. (Read Full Article)

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5. Visual Content: Beyond Tufte - Incisive.nu Explore Incisive.nu (Apr 27 2012) Content Marketing , Inbound Marketing , Sales Pipeline Visual communication is one of the least frequently explored areas within the content world, possibly because it’s so easy to lump in with UI design, aka Not Our Problem. But many forms of visual communication clearly are content, part of the muscle of a website or other project. In the hands of a skillful communicator, visual content conveys information and ideas with extraordinary efficiency. In the content world, we pay lip service to non-textual content—and we do work with photographs, screenshots, and video—but how often do most of us get to employ custom illustration, diagrams, illustrative animation ... (Read Full Article)

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6. Coping with Email Overload - Peter Bregman - Harvard Business Review Explore HBR Blog Network (Apr 26 2012) Leadership A few weeks ago, I returned from a week-long technology-free vacation with my family. No computer, no phone, no email. When I got to the office and checked my computer, I had hundreds of email messages waiting for me. I took a deep breath and started in on them. Three hours later, my inbox — a week's worth of messages — was empty. Contrast that with my experience the next day, and each day after that, when I've spent well more than three hours each day on email. Some of that time involved back-and-forth emailing, but still, the difference is ... (Read Full Article)

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7. 10 Ideas for Visual Content [Infodoodle] | MarketingProfs Daily Fix Blog Explore mpdailyfix.com (Apr 26 2012) Content Marketing , Inbound Marketing Here's ten quick ideas on how to sprice up your blogging and other such content. People love images! Due to the popularity of visually appealing platforms, businesses need to heed the growing demand for visual content. Let this infodoodle inspire you to think visually. (Read Full Article)

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8. 7 MORE C’s of Content Marketing Explore Inbound Marketing Agency (Apr 25 2012) Content Marketing A few months ago we published a fairly popular blog post called,The 14 C’s of Content Marketing. While many inquired how we came up with so many C’s, we felt 14 wasn’t enough, resulting in the development of seven additional content marketing C’s. Armed with 7 more content marketing C's, you’ll be able to deploy more powerful and efficient campaigns that solve problems and entertain. (Read Full Article)

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9. Customer Relationships - 'Customer Experience' Is the Catchphrase for 2012 : MarketingProfs Article Explore MarketingProfs (Apr 24 2012) Big Data , Customer Loyalty Often cited inappropriately as a replacement for brand positioning or brand experience, customer experience goes far beyond that. In reality, customer experience is the result of how you implement your brand and how customers experience it across every touch point. Customer Relationships - Customer experience is about meeting customer needs, aligning touch points, and creating relationships. Learn customer experience basics—and how to create an enriched customer experience that gets results. (Read Full Article)

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10. Accountants take note: Kashoo Online Accounting Software Review Explore The Small Business Doer (Apr 19 2012) Accounting , Software My background is that I’ve been a small business owner since 1998. I have a degree in business from Simon Fraser University in Burnaby, BC Canada (Vancouver). I’ve been doing bookkeeping for myself, and others, since 1998, primarily with QuickBooks. I’m also a certified QuickBooks Pro Advisor. So, that’s the perspective you’re getting and keep that in mind when I evaluate the software. I’ve spent from 30 minutes to a few hours with the other software seen in my online accounting software review and comparison page. Why Kashoo first? Because out of all the ... (Read Full Article)

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11. 20 Customer Service Statistics for 2011 | Customer1 Explore customer1.com (Apr 18 2012) Customer Loyalty , Inbound Marketing With customer service and experience industries undergoing rapid change, here are 20 interesting customer service and customer experience statistics to keep in mind as we head into a new era of Big Data and understanding customers. (Read Full Article)

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12. Where Is the Future of Social Media Marketing? [Research] | ClickZ - Latest Marketing News Explore You Brand, Inc. (Apr 17 2012) Startup , Social Media Tools , Social Media When it comes to social media platforms, the marketers’ top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube (and other video) as reported by both Awareness, Inc.’s research and Social Media Examiner’s 2012 Social Media Marketing Industry Report. Social media marketing tools marketers are planning to use in 2012: This post covers Google+, Facebook, Blogs and most all social networking and geo-location websites. This report from eMarkter is good as well. Also the Soci (Read Full Article)

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13. Big Data has Big Implications for Customer Experience Management (CEM) Explore Business Over Broadway (Apr 17 2012) Big Data , Leadership , Customer Loyalty Unless you have been living under a rock, you know that Big Data is the latest buzz word in the world of business. The concept of Big Data a is broad one and I consider it an amalgamation of different areas that help us try to get a handle on, insight from and and use out of data. Pat Gelsinger, President and COO of EMC, in an article by the The Wall Street Journal said that Big Data refers to the idea that companies can extract value from collecting, processing and analyzing vast quantities of data. Businesses who can get ... (Read Full Article)

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14. LinkedIn Profiles: How to improve your online image | CanadianBusiness.com Explore CanadianBusiness.com (Apr 16 2012) Social Media Tools , Social Media Canadian Business contributor Melissa Edwards is part of a large and growing club: professionals whohave slapped together a LinkedIn account but aren’tsure exactly what to do with it. We asked three socialmedia experts—Nichole Wesson of recruitment-marketing firmMidlynDay, Vancouver IT executive Jenn Smyth and DanielleRestivo of LinkedIn Canada—to cast a critical eye on Melissa’sLinkedIn profile to help her improve her online image andmake the most of the world’s largest social network for career (Read Full Article)

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15. The ABC's of the SaaS Sales Funnel [Graphic] Explore Stephen King Thinking (Apr 15 2012) Leadership , Cloud , eCommerce , Mobile , SaaS , Social Media Tools , Advertising , Inbound Marketing , Outbound Marketing , Sales Pipeline , Social Media , Viral Everything we do in a company is about selling. We all know that, right? ABC. "Always Be Closing," is the infamous sales motivation line from Alec Baldwin's character in the movie "Glengarry Glenross." I’ve been spending a lot of time with Go-To-Market strategies, campaigns and launches with my Stephdokin clients and other companies I pal around with -- I’ve been thinking about the journey of building awareness for your product and brand all the way to a happy customer giving you money on a frequent basis. I present to you … The “Stephdokin SaaS Sales Funnel-On-A-Page.”  (Read Full Article)

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16. Old inventions - Wall to Watch Explore Wall to Watch (Apr 13 2012) Innovation Innovation at it's finest! Love it ==> Indoor skis News fax Piano for sick people Bumper to pick up pedestrians Hat-radio Sonar for blind people Vest heated with electricity Amphibious bicycle Transportable bridge in times of emergency Reading glasses to read while lying down Anti-puncture brush Stroller radio Gun camera Device to walk your dog while driving your car Roller skates for walking Boat-bike Ice skating shoe Portable sauna Cage for baby Laryngophone, placed against the throat to pick up voice vibrations directly without re (Read Full Article)

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17. Transformational Marketing | CMO.com Explore cmo.com (Apr 13 2012) Leadership , Branding Is this the age of “the transformative CMO”? According to The Korn/Ferry Institute, it is, and it has the goods to back it up. The organization, which “generates forward-thinking research and viewpoints that illuminate how talent advances business strategy,” has published a white paper on the topic, which can be downloaded here. The Institute’s premise is that “as organizations strive to set themselves apart from competitors, marketing has taken on new prominence throughout the business process.” (Read Full Article)

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18. “Big Data Are a Macabre Clown,” Says Stephen King -- TCELab Launches CEM Customer Loyalty Platform Explore Press Release Distribution (Apr 13 2012) Big Data , Customer Loyalty Friday the 13th? "Big Data Are a Macabre Clown" says CEO, Stephen King. Don’t be scared by Big Data -- TCELab officially announces launch of next generation Customer Experience Management (CEM) platform that integrates big-data tool automation and customer loyalty science. today officially unveiled its next generation Customer Experience Management (CEM) Platform, integrating a suite of big data tools with leading edge customer loyalty science from Bob Hayes, Ph.D. (Read Full Article)

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19. Do It Yourself A/B Testing Explore Search Engine Land (Apr 5 2012) Web Development , Content Marketing , SEO / PPC , Social Media , Tools “Let’s say this is your first day at Urbanspoon and I show you the following data. We’ve just launched an A/B test of that I’d like you to evaluate. [The example can be almost anything you want to test different results for – from almost any search element, PPC campaigns, email subject lines etc. In this case, I’m using a PPC example.] Imagine you are running two different ads on a campaign with 50 kewords. We’ve been running Ad A for a while and have 17,235 impressions and 272 clicks. I started running Ad ... (Read Full Article)

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20. Beware the Everyday Expert - Daniel Gulati - Harvard Business Review Explore HBR Blog Network (Apr 4 2012) Leadership , Content Marketing , Social Media Have you noticed that everyone around you now seems to be an expert at something? How your boss gives you unsolicited career advice, based on his own (self-proclaimed) stellar career? Or how your annoying colleague emails you stock tips after reading the morning news headlines? Welcome to the age of the Everyday Expert. In the past, if you were a career adviser, relationship counselor, strategic business consultant, or financial planner, you had to spend years acquiring specialist skills or knowledge in a particular field to be recognized as an expert. (Read Full Article)

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21. Social Media and The Customer Focused CMO [Report] Explore Stephen King Thinking (Mar 27 2012) Leadership , Social Media Tools , Content Marketing , Social Media , Viral The folks at CMO.com have put together a good analysis of various social media platforms from the perspective of i) Customer Communication, ii) Brand Exposure, iii) Traffic to your site and iv) Impact on SEO. Here's a link to a .PDF of the report:http://www.drewsmarketingminute.com/images/2012/03/SocialMediaCheatSheet2012.pdfAnd, the CMO.com site has the original data, which is updated from time to time ... you should Pinterest it, fer shure: http://www.cmo.com/social-media-guide/2012/ (Read Full Article)

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22. Mobile - 'Generation C' Is the New Gen Y: Connected and Social : MarketingProfs Article Explore MarketingProfs (Mar 23 2012) Industry , Research , Research Mobile - Americans age 18-34, or Generation C as they've been recently dubbed, make up 23% of the US population but they comprise an outsized proportion of consumers who watch online video (27%), visit social networking sites and blogs (27%), own a tablet (33%), and use a smartphone (39%), according to a report by Nielsen and NM Incite. (Read Full Article)

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23. The Guide to Social Media Marketing for Accountants Explore topdogsocialmedia.com (Mar 22 2012) Accounting , Social Media Tools , Social Media Are you an accountant thinking of using Facebook, Twitter, LinkedIn and other social media tools to promote your accounting firm? You may already have a website and personal accounts with the various social networking sites like LinkedIn and Facebook, but have you created a strategy that ties them all together to further promote your accounting business? This article will show you some of the many ways you can use social media marketing for accountants to effectively grow your practice. (Read Full Article)

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24. SXSW Interactive Session Recap: Social Organizations | Marketo B2B Marketing Explore B2B Marketing and Sales Effectiveness (Mar 21 2012) Leadership , Tech Community (Global) , Social Media Tools , Social Media What it means to be a truly social organization and tips on how social collaboration can lead to innovation and a competitive advantage. One of my favorite sessions from SXSW Interactive last week was Gartner analyst Mark McDonald’s session discussing his book The Social Organization. McDonald discussed building a cross-functional collaborative environment within an organization using social media as the catalyst. In order to do so successfully, a company needs to understand the energy, potential, and innovation that’s possible through social collaboration. This understanding lowers the barrier for doing things in new and different ways and can fuel ... (Read Full Article)

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