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  1. Instead of Marketing, Businesses Should Use Social Media for Customer Support

    businessinsider.com (Feb 12 2012) B2B , Social Media Tools , Social Media

    1. Instead of Marketing, Businesses Should Use Social Media for Customer Support

      The trend for the last 3 or 4 years has been for businesses to try to tap into social media as a broadcasting tool. It's not universal, but many (most) see social media as a place to post their messages to prospective clients in hopes of switching on the social media faucet that touches a billion people worldwide. The promise of social media for businesses, particularly local ones, has only been seen by a small percantage.

       

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