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  1. Visualizing the Three Components of Customer Loyalty

    Business Over Broadway (Feb 21 2012) Big Data , Research , Customer Loyalty

    1. Visualizing the Three Components of Customer Loyalty

      I use factor analysis (more an that below) often in my customer experience management research. Specifically, I use it to help understand how to best measure customer loyalty. The value of factor analysis, however, is sometimes lost in the details. In this post, I adopt a 3D visual approach in presenting factor-analytic results of [...]

      (Read Full Article)

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