Stephen King

Knowing vs. Guessing: Customer Satisfaction in the Age of SaaS

In the SaaS Sales Funnel, people emerge from the murky ooze of the interwebs, start hanging out on your website, and then at some point start giving you their hard-earned cash and become your customer. How do you build your business in a customer-centric way so you’ve got good, happy, paying […]

Back to back weekend hackathons shows off Calgary’s brightest aspiring entrepreneurs


Over the last two weekends, while most were at home enjoying the Superbowl and the Grammys, the tech community in Calgary came together for what is known as a “hackathon” in pursuit of having some digital fun, doing some serious networking and kickstarting the next big thing. A hackathon is […]

Get 25% off introductory offer Calgary OnAPage Web and Social Skills Workshop(s)

OnAPage is focused on un-complicating and demystifying technology with go-to-market education that can fit “on a page.”  I couldn’t be happier to announce OnAPage in Calgary with my pals Cale White and Paula Blackmore-White, my co-founders of our educational workshop company. Different from traditional seminars where the lecture is long forgotten […]

B2B Magazine Advertising in the Age of the Internet [Case Study]

“Old school” marketing tactics like magazine advertising can be the forgotten bastard once-loved cousins of the more favoured and newer internet outbound & inbound marketing techniques, but it doesn’t have to always be that way, especially in B2B verticals. It’s good to always rethink, and sometimes, especially in B2B professional vertical industries […]

Content is 27% King

Content is king. Content is 27% king. Stephdokin TCELab OnAPage

In 1996, Bill Gates predicted “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” “Content is King,” has become the battle cry of a generation of inbound marketers, content publishers, graphic designers and social media gurus. Mr. […]

SaaS Companies: Use Science to Create Brand Fans and Accelerate Growth [Video]

Stephdokin Digital Brand Sales Funnel Marketing Stephen King TCELab RAPID Customer Loyalty

The CRD Voice of Customer key driver analysis survey product from TCELab helps your SaaS company both accelerate business and focus resources. TCELab is standing at the cross roads of Big Data and Customer Loyalty. The CRD (with key driver analysis) and it’s brother, “Linkage Analysis” are both part of the predictive analytics […]

Got $10M? Canada’s new anti-spam law (CASL) has stiff penalties. [VIDEO]

Canada’s new anti-spam law (CASL) is a step in the right direction towards balancing corporate needs for online marketing and individual privacy. CASL is part of an overall CRTC 2012-2015 plan to modernize Canada’s communication systems. In addition to the new anti-spam legislation, it includes reviews of radio policy, public […]

Big Data and Patient Experience are a Big Deal for U.S. Hospitals

hospital patient experience big data stephdokin

The U.S. government recently released a Big Data set for Patient Experience (PX) for public and private health care facilities throughout the U.S. PX is collected by a survey known as HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems).  At TCELab, we’re interested in all sorts of Big Data; how you can […]

Accountants: Get Your Local SEO Mojo Working

The importance of website excellence and SEO for local professionals such as accountants cannot be overstated. People find you or your competitors on the first two pages of Google search results, and if they can find you online, they will quickly make a decision to pursue an interview or dismiss […]

What Seven Cheese Questions should you ask your New CMO?

Stephdokin cheese mouse maze who moved my cheese Stephen Calgary online marketing learn new skills

The cheese in the maze has been moved. Hell, some CMO types aren’t even in the right maze anymore. These 7 questions should net you a CMO that has some mojo. CMO’s these days need a more diverse set of skills than five years ago. CMO’s need to be able to set […]