Category: Tools

“Let’s say this is your first day at Urbanspoon and I show you the following data. We’ve just launched an A/B test of that I’d like you to evaluate. [The example can be almost anything you want to test different results for – from almost any search element, PPC campaigns, email subject lines etc. In this case, I’m using a PPC example.] Imagine you are running two different ads on a campaign with 50 kewords. We’ve been running Ad A for a while and have 17,235 impressions and 272 clicks. I started running Ad ...

Google Spreadsheets is an excellent tool for campaign tracking, reporting, automating, and aggregating complex SEO and social media tasks. Learn invaluable tips for using Google Spreadsheets more effectively. I've been using Google Spreadsheets for ages... for campaign tracking, reporting, automating, and aggregating some of the most complex search engine optimization (SEO) and social media tasks. In this article, I'll share the three most useful, yet easy-to-implement, Google spreadsheet tips any online marketer would find useful.

I had the special treat of going with my niece and her 9 lady entourage to a local Wedding trade show. Needless to say, between the tiny tastes of chocolate and the runway models, I had some time on my hands -- so I got to thinking about the trade show industry, and how mobile technology is surely, and slowly, creeping into the sales process. It can be a missed opportunity. My guess was that 99% of the brides and grooms had smartphones, yet less than 10% of the booths sported a mobile QR code! For those that didn't have ...

Learn the 17 R's of Mobile Marketing from this infographic so you can deploy stellar mobile marketing campaigns. Do you know what the top three Google searches are for mobile marketing? The first is “mobile marketing,” and the second is “mobile media.” But the third most popular Google search about mobile marketing is “What is mobile marketing?” Data like that suggests that businesspeople are still trying to wrap their heads around this growing and evolving industry. If people are still asking what mobile marketing is, then they’re probably also struggling with how to use it to drive leads ...

Let’s talk about Outlook. Microsoft’s venerable email client has a pretty steady grip on the email inboxes of Americans, probably due in no small part to Microsoft’s prevalence in the enterprise sector (and, being bundled with MS Office). If your subscribers sit in an office cubicle in the U.S., they’re very likely to use it. Considering it’s been around at least since 1997, Microsoft has had plenty of time to improve its product, and by most measures has done so. However, HTML rendering in Outlook stinks.

More than three-quarters (77%) of social media users say websites should offer social login--i.e., using a social media identity to log in at a website--as an alternative to traditional account creation or logging in as a guest, up from the 66% who said so a year earlier, according to a ... Read the full article at MarketingProfs