Category: SEO / PPC

In a previous post, I described the SaaS Sales Funnel where marketers can help customers emerge from the murky ooze of the world wide web and drive towards paying for products and services. Now, let's apply customer loyalty measurements to creating accelerated and sustained revenue growth. There are three ways a company can make money: 1) Getting existing customers to buy from you again -- in SaaS pricing models, this is typically on a recurring monthly basis. 2) Getting new customers. 3) Getting existing customers to buy more things from you -- in SaaS, this means enticing customers into the next ...

“Let’s say this is your first day at Urbanspoon and I show you the following data. We’ve just launched an A/B test of that I’d like you to evaluate. [The example can be almost anything you want to test different results for – from almost any search element, PPC campaigns, email subject lines etc. In this case, I’m using a PPC example.] Imagine you are running two different ads on a campaign with 50 kewords. We’ve been running Ad A for a while and have 17,235 impressions and 272 clicks. I started running Ad ...

"Leadership" has changed when a decentralized group of people can take down a government. "The Value Chain" has changed when the customer is no longer just the "buyer" butalso a co-creator. "Human Resources" have changed when most of the people who create value for your organization are neither hired nor paid by you.

CEOs of today’s B2B organizations are becoming laser-focused on profit, execution of strategy, and top-line revenue growth, and they expect every department in the organization to be aligned with these key goals. For many, the area that gives them the most heartburn–based on budget and non-goal alignment–is marketing. For CMOs, this could mean...

Google Spreadsheets is an excellent tool for campaign tracking, reporting, automating, and aggregating complex SEO and social media tasks. Learn invaluable tips for using Google Spreadsheets more effectively. I've been using Google Spreadsheets for ages... for campaign tracking, reporting, automating, and aggregating some of the most complex search engine optimization (SEO) and social media tasks. In this article, I'll share the three most useful, yet easy-to-implement, Google spreadsheet tips any online marketer would find useful.

Welcome to Part 2 of our 12 Steps to Becoming a Natural at SEO. In Part 1, I covered the basics of SEO such as the difference between SEO and PPC, writing title and meta tags, structuring your URLs and...

by Brooke Howell on February 7, 2012 in Social Media, Understanding Your Audience This guest post is by Brooke Howell, SmartBrief’s small business editor. Follow her on Twitter at @SBStartup, and sign up for SmartBrief on Small Business for more great news and advice to help build your small business. You put a lot of effort into writing each of your blog posts. Then you Tweet it and put it up on Facebook, LinkedIn and your other social networks, only to find no once clicks through.

At my first job out of business school, I was tasked with implementing Search Engine Optimization (SEO) for the website of the company where I worked. First, as green as I was, I knew this was a big deal and was shocked at the fact that it hadn't been undertaken yet. I mean, in a day and age where people don't even bother typing in URLs anymore and just go straight to Google or Bing, what's the point of having the best product/service in the world if no one will be able to find it?