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  6. Popular Articles

  1. Category: eCommerce

    1-2 of 2

    1. Guessing vs. Knowing: The Role of Customer Loyalty in the SaaS Sales Funnel

      Explore Stephen King Thinking (May 14 2012) Big Data , eCommerce , SaaS , Customer Loyalty , Inbound Marketing , Outbound Marketing , Sales Pipeline , SEO / PPC , Social Media

      Guessing vs. Knowing: The Role of Customer Loyalty in the SaaS Sales Funnel

      In a previous post, I described the SaaS Sales Funnel where marketers can help customers emerge from the murky ooze of the world wide web and drive towards paying for products and services. Now, let's apply customer loyalty measurements to creating accelerated and sustained revenue growth. There are three ways a company can make money: 1) Getting existing customers to buy from you again -- in SaaS pricing models, this is typically on a recurring monthly basis. 2) Getting new customers. 3) Getting existing customers to buy more things from you -- in SaaS, this means enticing customers into the next ...


      Comment Mentions:   Google

    2. The ABC's of the SaaS Sales Funnel [Graphic]

      Explore Stephen King Thinking (Apr 15 2012) Leadership , Cloud , eCommerce , Mobile , SaaS , Social Media Tools , Advertising , Inbound Marketing , Outbound Marketing , Sales Pipeline , Social Media , Viral

      The ABC's of the SaaS Sales Funnel [Graphic]

      Everything we do in a company is about selling. We all know that, right? ABC. "Always Be Closing," is the infamous sales motivation line from Alec Baldwin's character in the movie "Glengarry Glenross." I’ve been spending a lot of time with Go-To-Market strategies, campaigns and launches with my Stephdokin clients and other companies I pal around with -- I’ve been thinking about the journey of building awareness for your product and brand all the way to a happy customer giving you money on a frequent basis. I present to you … The “Stephdokin SaaS Sales Funnel-On-A-Page.” 


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    3. 1-2 of 2