Category: SaaS

In a previous post, I described the SaaS Sales Funnel where marketers can help customers emerge from the murky ooze of the world wide web and drive towards paying for products and services. Now, let's apply customer loyalty measurements to creating accelerated and sustained revenue growth. There are three ways a company can make money: 1) Getting existing customers to buy from you again -- in SaaS pricing models, this is typically on a recurring monthly basis. 2) Getting new customers. 3) Getting existing customers to buy more things from you -- in SaaS, this means enticing customers into the next ...

Everything we do in a company is about selling. We all know that, right? ABC. "Always Be Closing," is the infamous sales motivation line from Alec Baldwin's character in the movie "Glengarry Glenross." I’ve been spending a lot of time with Go-To-Market strategies, campaigns and launches with my Stephdokin clients and other companies I pal around with -- I’ve been thinking about the journey of building awareness for your product and brand all the way to a happy customer giving you money on a frequent basis. I present to you … The “Stephdokin SaaS Sales Funnel-On-A-Page.” 

Techvibes has been tracking Kryos Velocity for a couple of years, and it's always great to see a company that is continuously inventing itself as it's success grows. Here's the Techvibes post from last July on the launch of their Android version.

The Velocity 2 release adds HTML5 to the Android and Blackberry versions; it also runs on tablets such as the new PlayBook 2.0 and iPad. There's a lot more to the Velocity 2 launch. A full version of the press release can be found on the Seattle Post Intelligencer.