Category: Web Development

“Let’s say this is your first day at Urbanspoon and I show you the following data. We’ve just launched an A/B test of that I’d like you to evaluate. [The example can be almost anything you want to test different results for – from almost any search element, PPC campaigns, email subject lines etc. In this case, I’m using a PPC example.] Imagine you are running two different ads on a campaign with 50 kewords. We’ve been running Ad A for a while and have 17,235 impressions and 272 clicks. I started running Ad ...

We've seen too many high-profile calamities of websites going down in a major way—whether Target's, Ann Taylor's, Twitter's, or Facebook's. It's painful to watch, and certainly it must be far more painful to experience from the inside. And, of course, such intermittent events aren't limited to retailers or big names, which are merely the ones that get the most press. Lost revenues and tarnished corporate and personal images don't discriminate by industry sector or company size. Online disasters can happen to anyone. And the last thing any of us wants or ...

More than three-quarters (77%) of social media users say websites should offer social login--i.e., using a social media identity to log in at a website--as an alternative to traditional account creation or logging in as a guest, up from the 66% who said so a year earlier, according to a ... Read the full article at MarketingProfs