Category: Mobile

Everything we do in a company is about selling. We all know that, right? ABC. "Always Be Closing," is the infamous sales motivation line from Alec Baldwin's character in the movie "Glengarry Glenross." I’ve been spending a lot of time with Go-To-Market strategies, campaigns and launches with my Stephdokin clients and other companies I pal around with -- I’ve been thinking about the journey of building awareness for your product and brand all the way to a happy customer giving you money on a frequent basis. I present to you … The “Stephdokin SaaS Sales Funnel-On-A-Page.” 

I had the special treat of going with my niece and her 9 lady entourage to a local Wedding trade show. Needless to say, between the tiny tastes of chocolate and the runway models, I had some time on my hands -- so I got to thinking about the trade show industry, and how mobile technology is surely, and slowly, creeping into the sales process. It can be a missed opportunity. My guess was that 99% of the brides and grooms had smartphones, yet less than 10% of the booths sported a mobile QR code! For those that didn't have ...

Digital Alberta put on yet another excellent event at Innovate Calgary on Monday night: The Mobile innovation Showcase. For my part, I was really impressed at just how mature all these companies are. I'm intimately aware of Kryos Velocity's journey as I helped with their revolutionary Velocity 2 launch. And, even though I thought I knew Poynt, the company continues to make great strides at an accelerated pace – they now have more than 10 million users (Kris wouldn't give us the exact number, but was smiling coyly) and an increasingly developer-friendly focused innovative work environment.

Ten recent infographics on B2B marketing and related issues, including B2B leading nurturing, LinkedIn for B2b marketrs, B2B Social Media marketing, QR Mobile Codes, funnel optimisation, marketing automation, and B2B social media landscape.

Techvibes has been tracking Kryos Velocity for a couple of years, and it's always great to see a company that is continuously inventing itself as it's success grows. Here's the Techvibes post from last July on the launch of their Android version.

The Velocity 2 release adds HTML5 to the Android and Blackberry versions; it also runs on tablets such as the new PlayBook 2.0 and iPad. There's a lot more to the Velocity 2 launch. A full version of the press release can be found on the Seattle Post Intelligencer.

App Annie Analytics makes it easy for app publishers to track their apps' downloads, revenues, rankings and reviews for iOS and Android. App Annie unveils the 7 key trends you need to know about in the “Rise of the Planet of the Apps”. App Annie’s premium service - ‘App Annie Intelligence’ – employs cutting-edge statistical and data models to generate the most accurate market estimates available for app stores today. Companies like EA, Microsoft, Nokia, Sega and Tencent already rely on App Annie to identify macro trends in today's international app store economy.

Learn the 17 R's of Mobile Marketing from this infographic so you can deploy stellar mobile marketing campaigns. Do you know what the top three Google searches are for mobile marketing? The first is “mobile marketing,” and the second is “mobile media.” But the third most popular Google search about mobile marketing is “What is mobile marketing?” Data like that suggests that businesspeople are still trying to wrap their heads around this growing and evolving industry. If people are still asking what mobile marketing is, then they’re probably also struggling with how to use it to drive leads ...

 When doing market research with Mob4Hire, I can't think of ANYWHERE you can get this kind of high-quality global access to mobile users with respect to SPEED OF RESULTS and INEXPENSIVE COST OF PANEL SAMPLE.In collaboration with Dr. Hayes from BusinessOverBroadway.com, we recently released our new report "The Impact of Mobile Apps on Network Operator Customer Loyalty." 26 pages jammed pack with insights, figures and data about how users view their network operators performance as it relates to their mobile app ecosystem.Highlights and other info from the report can be found here:http://www.mob4hire.com ...

Steve Jobs has said that if Apple were led by market research they would never have introduced the products they do - they design with a conviction that what they make is great. More generally, testing new tech is always risky, as people don't know what they're going to like. For apps, how do we get beyond what people “say they would like” and get to the things that will be big hits longer term? In other words, “sticky”. “Sticky” is a term used to describe apps that get used frequently, persist on handsets over time, get recommended to ...

At the end of 2009, as we celebrate a year of mobile innovation and growth, we thought we'd throw our hat into the ring with some brave predictions for the industry in 2010. Next year at this time, we'll have a look back and see how we did. Thanks to all our customers, testers, and partners for making this such as great year for Mob4Hire and for crowd-sourced testing ... we're doing great things together! This list was put together by myself, Stephen King (Mob4Hire CEO), Paul Poutanen (President and Founder), and John Carpenter (CTO). On behalf of ...