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18 Things You Don’t Want To Hear About B2B Marketing

Lord of the Rings Gollum Can't hear don't want to hear Stephdokin B2B marketing

Most of our clients are B2B (Business-to-Business) companies. We find there are lots of online marketing truths and half-truths that make executives scratch their head and say “Hmmmm … ” The business of marketing in B2B industries has changed significantly in the past few years. You don’t really sell to a […]

Microsoft heats up O/S platform wars with release of Windows 10

Microsoft 10 Launch Stephdokin mobile desktop tablet surface pro 3 ipad apple linux android

As digital marketers, we LOVE it when new technology and platforms are launched. It creates change. Change creates opportunity. From product innovation and development to product positioning, brand messaging and marketing campaigns. Zig Zag Change allows us to help our clients zig when competitors are still zagging. So pay attention to […]

Market Your Product Before You Go To Market

branding, digital brand, features, lead generation, marketing, pretotyping, pricing models, sales, sales funnel, value selling

At the recent AccelerateAB tech www.accelerateAB.com conference, I hosted a panel called “Market Your Product Before You Go To Market” that included some great thoughts in four areas by the panelists (all members of the A100, all of whom gave a “TED-like” presentation). MIKE HEFFRING VP Corporate Development, Expion.com “Increasing […]

If It’s Not Mobile, It’s Crrrrap!

If it's not mobile it's crap Stephdokin mobile friendly google search engine results

As Mike Myer’s multiple scottish characters have said at least once, “If it’s not Scottish, it’s crap!” This hilarious “All Things Scottish” video with Mike and Kyle Maclachlan on Saturday Night Live sums it all up. “Aaachh, that’s just grreaaaaht,” I say. “Not unlihke Google’s love affairrrr with moahbil.” As quick […]

Eleven Essentials to Fiscal Excellence for Entrepreneurs

When you’re an entrepreneur, you’re passionate about many things. Your products. Your clients. Your website. And, of course, you like to make money. However, it’s unlikely that you’re passionate about your financial management. It IS important, of course, and the sooner you get your head wrapped around fiscal excellence, the […]

Has Google’s Panda Kicked Your Organic SEO Ass?

In a kind of reverse SEO optimization alternate-reality that continuously shifts with hazy patterns, Google’s Panda update has significantly affected many companies PageRank either by bumping them down off the coveted page 1 and 2 of Google SEO search results for their most sacred keywords or by increasing their Google search […]

Eleven Essentials for Salespeople

Phone Eleven Essentials for Salespeople Stephdokin Stephen King Red Phone Shiny up close macro

The role of a Salesperson has changed dramatically. Internet savvy buyers are more knowledgeable about their problems and your products than ever before. Insight selling, features vs. benefits vs. value, handling objections are all part of this quick Slideshare presentation that gives you eleven thoughts to ponder to get your […]

Eleven Essentials For Communicators

A communicator is a person who communicates, esp. one skilled at conveying information, ideas, or policy to the public. In most organizations, this falls into the realm of marketers, who are responsible for colours, logos, images and copy. But, I would argue that everyone can be and should be an effective communicator. A […]

The Art and Science of Marketing

The modern CMO is a special breed that can perfectly balance the art and science of marketing, making it seem almost magical. Marketing seems to be one of those subjects about which opinions are constantly divided. Even members of the marketing profession often articulate differing views – not about the […]

Getting Started with your Digital Brand

Establishing how you “appear online” and quantifying it for business management purposes is the first step of a journey in web excellence. The Digital Brand Audit creates a starting “Point A” framework that gives all stakeholders common ground for discussion and decisions as to what “Point B” is for your online […]