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18 Things You Don’t Want To Hear About B2B Marketing

Lord of the Rings Gollum Can't hear don't want to hear Stephdokin B2B marketing

Most of our clients are B2B (Business-to-Business) companies. We find there are lots of online marketing truths and half-truths that make executives scratch their head and say “Hmmmm … ” The business of marketing in B2B industries has changed significantly in the past few years. You don’t really sell to a […]

Hashtag #GPS15: The Social Media Anatomy of a B2B Trade Show [Infographic]

Stephdokin, GPS15, Infographic, Oil, Gas, Global Petroleum Show, Twitter, Facebook, Social Media, LinkedIn, YouTube, Google Plus

From June 9 to June 11, Calgary was host to the Global Petroleum Show, one of the world’s largest with over 2,000 exhibitors and 50,000 attendees representing 100 countries. Thanks to the organizers for a fantastic event! While the hustle and bustle of the trade show was happening down at […]

The 2015 Global Petroleum Show Ushers in New Era of Oil and Gas Pie

Piece of the Pie Global Petroleum Show Stephdokin Oil and Gas Innovation Technology Digital Oilfield Digital Branding

We are all aware of what is going on in the oil and gas industry and how it is has the ability to affect almost every aspect of our day-to-day lives. Through every struggle we find opportunity. As the Calgary Herald reported last week: The theme of next week’s Global Petroleum Show […]

Hackety Hack, You CAN Fight Back

Hack, CMS, Wordpress, Drupal, Joomla, Stephdokin, virus, plug-in, security

File this blog post under “I’m sorry the internet is complicated.” High profile hacks have been all over the news lately. From “Chinese breach data of 4 million U.S. federal workers (Forbes)” to “What caused Sony hack: What we know now (CNN Money)” to “The Top 5 Most Brutal Cyber Attacks […]

Internet Trends 2015: The Bible From The Mouth Of Mary

Internet Trends 2015 Mary Meeker Kleiner Perkins Caufield & Byers Stephdokin

I love Mary Meeker. We’ve never met, but I know her intimately. From Mary Meeker’s beautiful brain comes the annual report that is so bristling with statistical grandeur and specificity about global internet trends that it’s become the manifesto, the Bible, the MUST-READ for anyone that has anything to do with the […]

Alberta’s Technology Economic Diversification #joke #ABVote #notPC

Alberta License Plate 0101 technology binary stephdokin tax credit

In the early wee hours of Albertans going to vote for the 2015 provincial election, I find myself giving political voice publicly for … like … the first time ever. Why? This is an important election for our li’l province. Our Alberta needs to diversify and the PC party has failed to do so; almost […]

Market Your Product Before You Go To Market

branding, digital brand, features, lead generation, marketing, pretotyping, pricing models, sales, sales funnel, value selling

At the recent AccelerateAB tech www.accelerateAB.com conference, I hosted a panel called “Market Your Product Before You Go To Market” that included some great thoughts in four areas by the panelists (all members of the A100, all of whom gave a “TED-like” presentation). MIKE HEFFRING VP Corporate Development, Expion.com “Increasing […]

4 Steps to Avoid Google Mobile Search “Mobilegeddon”

Stephdokin -- Will Google mobile search algortihm cause Mobilegeddon?

Google’s new Mobile focused Algorithm was released on April 21st 2015. Oh Sh#*! The date has already come and gone, is it too late for you? The term “Mobilegeddon” has been coined by the industry and it’s intended meaning is that if your website is not 100% mobile-friendly, the Google search engine […]

"Work/Life Balance" is #Horseshit

This notion of “Work/Life Balance” has been driving me nuts for awhile. You know why? Because my life includes work. I like work for the most part. Always have. I’ve been fortunate enough to not only get to do what I love, but more importantly, I have been fortunate enough […]

Bruce Lee Teaches a Content Marketer a Lesson [video]

WHACK! Feel that on the back of your head? That’s Bruce Lee teaching you a lesson about content. “Emotional Content,” Bruce laments, in this outstanding video clip of a bygone era that foreshadowed the day of disingenuous content marketers, who are so concerned with quantity and coffee breaks that they […]