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Where’s the "Don’t Like" button?

Facebook, like most companies, is in a constant state of evolution / innovation with their software platform. Understanding user needs is vital in any successful evolution, and if you wonder why Facebook (and so many others) get it “wrong” from time to time, you just have to ask yourself “who’s […]

Eleven Essentials For Communicators

A communicator is a person who communicates, esp. one skilled at conveying information, ideas, or policy to the public. In most organizations, this falls into the realm of marketers, who are responsible for colours, logos, images and copy. But, I would argue that everyone can be and should be an effective communicator. A […]

The Art and Science of Marketing

The modern CMO is a special breed that can perfectly balance the art and science of marketing, making it seem almost magical. Marketing seems to be one of those subjects about which opinions are constantly divided. Even members of the marketing profession often articulate differing views – not about the […]

Getting Started with your Digital Brand

Establishing how you “appear online” and quantifying it for business management purposes is the first step of a journey in web excellence. The Digital Brand Audit creates a starting “Point A” framework that gives all stakeholders common ground for discussion and decisions as to what “Point B” is for your online […]

FLIP Your Business In 2014

One of the things that really floats my boat is the mentoring I’ve done with hundreds of start-ups over the years. The most common question I get is “How do I FLIP my business?” In their eyes, the gleam of the overnight success & exit is sparkling — talk usually […]

Ripoff Report is a Ripoff

Managing your online reputation is an important aspect of a Corporate Digital Brand. Many companies offer online reputation management services. But, I came across Ripoffreport.com and my feathers got ruffled. Imagine a company going out and planting bombs in buildings and then charging the building owner to remove the bombs. But, that’s […]

10 Tips To Prepare for Canada’s New Anti-Spam Law (CASL) Starting July 1, 2014

It’s no longer business as usual for companies wanting to market to Canadians. Earlier this week, the government of Canada announced that it will be bringing Bill-28 into law on July 1, 2014, with full effect starting on Jan 1, 2015. Any company sending electronic communications will need to comply with Canada’s […]

Sorry, We Don’t Have Coffee

When we repeatedly tell our customers what they can’t have, maybe it’s time to simply start listening. There is an art and a science to listening to customers. Ultimately, you want to ensure that your company resources (people and $$$) are being focused on things that really matter to customers […]

The One Critical Element of How Inbound Marketing Works for B2B Companies [Infographic]

As y’all know, I’m a big fan of inbound marketing as it’s a cornerstone of a digital brand. When talking to B2B businesses, I find them hesitant to shift gears as they ponder the untold fortunes if they hit the center of the inbound marketing target. Many have started with […]

Eleven Essentials for Entrepreneurs

The defining element of an entrepreneur is the notion of “Create” or “Consume.” Having been in the entrepreneurial game for over 30 years (and knowing that entrepreneurs create themselves over time, and are not born with it in their DNA), here’s what I see in those entrepreneurs who inspire me […]