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Sorry, We Don’t Have Coffee

When we repeatedly tell our customers what they can’t have, maybe it’s time to simply start listening. There is an art and a science to listening to customers. Ultimately, you want to ensure that your company resources (people and $$$) are being focused on things that really matter to customers […]

Eleven Essentials for Entrepreneurs

The defining element of an entrepreneur is the notion of “Create” or “Consume.” Having been in the entrepreneurial game for over 30 years (and knowing that entrepreneurs create themselves over time, and are not born with it in their DNA), here’s what I see in those entrepreneurs who inspire me […]

Fix your product. Fix your marketing. Customer, Industry and Competitive research from TCELab.

Acquire new customers, retain existing ones and increase $$$ per customer. Does this sound like magic? It’s not. It’s science — predictive analytics to be exact. With two new partner announcements from the U.K. and Australia, Dr. Bob’s new book “TCE” that outlines the scientific approach that our technology at […]

10 reasons to Herd your Online Cats [VIDEO]

As EDS said in their 2000 video, the internet is like herding cats. EDS made that statement 13 years ago in this video I keep returning to from time to time because it always makes me laugh. I’ve sat with many marketing and executive teams and listened to many guesses […]

Knowing vs. Guessing: Customer Satisfaction in the Age of SaaS

In the SaaS Sales Funnel, people emerge from the murky ooze of the interwebs, start hanging out on your website, and then at some point start giving you their hard-earned cash and become your customer. How do you build your business in a customer-centric way so you’ve got good, happy, paying […]

Back to back weekend hackathons shows off Calgary’s brightest aspiring entrepreneurs

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Over the last two weekends, while most were at home enjoying the Superbowl and the Grammys, the tech community in Calgary came together for what is known as a “hackathon” in pursuit of having some digital fun, doing some serious networking and kickstarting the next big thing. A hackathon is […]

Content is 27% King

Content is king. Content is 27% king. Stephdokin TCELab OnAPage

In 1996, Bill Gates predicted “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” “Content is King,” has become the battle cry of a generation of inbound marketers, content publishers, graphic designers and social media gurus. Mr. […]

SaaS Companies: Use Science to Create Brand Fans and Accelerate Growth [Video]

Stephdokin Digital Brand Sales Funnel Marketing Stephen King TCELab RAPID Customer Loyalty

The CRD Voice of Customer key driver analysis survey product from TCELab helps your SaaS company both accelerate business and focus resources. TCELab is standing at the cross roads of Big Data and Customer Loyalty. The CRD (with key driver analysis) and it’s brother, “Linkage Analysis” are both part of the predictive analytics […]

Got $10M? Canada’s new anti-spam law (CASL) has stiff penalties. [VIDEO]

Canada’s new anti-spam law (CASL) is a step in the right direction towards balancing corporate needs for online marketing and individual privacy. CASL is part of an overall CRTC 2012-2015 plan to modernize Canada’s communication systems. In addition to the new anti-spam legislation, it includes reviews of radio policy, public […]

Accountants: Get Your Local SEO Mojo Working

The importance of website excellence and SEO for local professionals such as accountants cannot be overstated. People find you or your competitors on the first two pages of Google search results, and if they can find you online, they will quickly make a decision to pursue an interview or dismiss […]