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Why do hackers hack? Five ways they’re gonna attack your business website

umbrella, wind, rain, hack,

Arghhhhhhh. After the 3rd customer website infected this year with a virus / hack, I’m seriously thinking of making our security service (http://security.stephdokin.com) mandatory as part of our bundled monthly offering for businesses. Yes, it costs a bit more every month … not unlike insurance. But, the downside risk is […]

The Amazing Mobile Advantage for your Small Business

people using mobile phones for small business stephdokin marketing

Why do anything about the most recent mobile update? Google updates their Algorithm way too often…or at least it seems that way. Last year saw 15 updates and in 2012 there was a whopping 37 of them, so far this year there have been 3. So I know you are happy […]

Bruce Lee Teaches a Content Marketer a Lesson [video]

WHACK! Feel that on the back of your head? That’s Bruce Lee teaching you a lesson about content. “Emotional Content,” Bruce laments, in this outstanding video clip of a bygone era that foreshadowed the day of disingenuous content marketers, who are so concerned with quantity and coffee breaks that they […]

Where’s the "Don’t Like" button?

Facebook, like most companies, is in a constant state of evolution / innovation with their software platform. Understanding user needs is vital in any successful evolution, and if you wonder why Facebook (and so many others) get it “wrong” from time to time, you just have to ask yourself “who’s […]

Eleven Essentials For Communicators

A communicator is a person who communicates, esp. one skilled at conveying information, ideas, or policy to the public. In most organizations, this falls into the realm of marketers, who are responsible for colours, logos, images and copy. But, I would argue that everyone can be and should be an effective communicator. A […]

10 Tips To Prepare for Canada’s New Anti-Spam Law (CASL) Starting July 1, 2014

It’s no longer business as usual for companies wanting to market to Canadians. Earlier this week, the government of Canada announced that it will be bringing Bill-28 into law on July 1, 2014, with full effect starting on Jan 1, 2015. Any company sending electronic communications will need to comply with Canada’s […]