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Content is 27% King

Content is king. Content is 27% king. Stephdokin TCELab OnAPage

In 1996, Bill Gates predicted “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” “Content is King,” has become the battle cry of a generation of inbound marketers, content publishers, graphic designers and social media gurus. Mr. […]

SaaS Companies: Use Science to Create Brand Fans and Accelerate Growth [Video]

Stephdokin Digital Brand Sales Funnel Marketing Stephen King TCELab RAPID Customer Loyalty

The CRD Voice of Customer key driver analysis survey product from TCELab helps your SaaS company both accelerate business and focus resources. TCELab is standing at the cross roads of Big Data and Customer Loyalty. The CRD (with key driver analysis) and it’s brother, “Linkage Analysis” are both part of the predictive analytics […]

Got $10M? Canada’s new anti-spam law (CASL) has stiff penalties. [VIDEO]

Canada’s new anti-spam law (CASL) is a step in the right direction towards balancing corporate needs for online marketing and individual privacy. CASL is part of an overall CRTC 2012-2015 plan to modernize Canada’s communication systems. In addition to the new anti-spam legislation, it includes reviews of radio policy, public […]

Big Data and Patient Experience are a Big Deal for U.S. Hospitals

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The U.S. government recently released a Big Data set for Patient Experience (PX) for public and private health care facilities throughout the U.S. PX is collected by a survey known as HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems).  At TCELab, we’re interested in all sorts of Big Data; how you can […]

Accountants: Get Your Local SEO Mojo Working

The importance of website excellence and SEO for local professionals such as accountants cannot be overstated. People find you or your competitors on the first two pages of Google search results, and if they can find you online, they will quickly make a decision to pursue an interview or dismiss […]

Should business depend on Mobile SMS Text Messages? Think again.

As a marketer that helps business reach consumers (B2C) and other businesses (B2B), we’ve seen the use of SMS messaging proliferate worldwide. SMS is particularly effective when the mobile user is actually eagerly anticipating something from you; such as a special coupon, or their login credentials for a new mobile […]

What Seven Cheese Questions should you ask your New CMO?

Stephdokin cheese mouse maze who moved my cheese Stephen Calgary online marketing learn new skills

The cheese in the maze has been moved. Hell, some CMO types aren’t even in the right maze anymore. These 7 questions should net you a CMO that has some mojo. CMO’s these days need a more diverse set of skills than five years ago. CMO’s need to be able to set […]

The ABC’s of the Online Sales Funnel [INFOGRAPHIC][VIDEO]

If you’re in the SaaS business, think ABC. “Always Be Closing,” is the infamous sales motivation line from Alec Baldwin’s in from the movie “Glengarry Glenross.”  Everyone who sells things needs to see this vido clip. Everything we do in a company is about selling. We all know that, right? Expenses such […]

Calgary’s Simmering High-Tech Community Set to Explode

I recently attended a Material Insight event, hosted by VC and author Guy Kawasaki with a panel from noted success stories in Calgary. It’s premise: Calgary-based tech companies including VoodooPC, iStockphoto, StumbleUpon, Veer and NovAtel have all been acquired by international technology mega-players. We ask Calgary’s tech elite if our city is becoming a hotbed of sought-after technology? I experienced […]