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Why do hackers hack? Five ways they’re gonna attack your business website

umbrella, wind, rain, hack,

Arghhhhhhh. After the 3rd customer website infected this year with a virus / hack, I’m seriously thinking of making our security service (http://security.stephdokin.com) mandatory as part of our bundled monthly offering for businesses. Yes, it costs a bit more every month … not unlike insurance. But, the downside risk is […]

18 Things You Don’t Want To Hear About B2B Marketing

Lord of the Rings Gollum Can't hear don't want to hear Stephdokin B2B marketing

Most of our clients are B2B (Business-to-Business) companies. We find there are lots of online marketing truths and half-truths that make executives scratch their head and say “Hmmmm … ” The business of marketing in B2B industries has changed significantly in the past few years. You don’t really sell to a […]

Pagespeeds Insights is a Bunch of #Horseshit

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First of all, let’s get this out of the way. We’re Google fan-boys and girls here at Stephdokin. Google does amazing things with data. But when data stinks, you have to call it what it is. According to Google, PageSpeed Insights is a “tool that helps developers optimize their web pages by […]

Microsoft heats up O/S platform wars with release of Windows 10

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As digital marketers, we LOVE it when new technology and platforms are launched. It creates change. Change creates opportunity. From product innovation and development to product positioning, brand messaging and marketing campaigns. Zig Zag Change allows us to help our clients zig when competitors are still zagging. So pay attention to […]

Get 25% off introductory offer Calgary OnAPage Web and Social Skills Workshop(s)

OnAPage is focused on un-complicating and demystifying technology with go-to-market education that can fit “on a page.”  I couldn’t be happier to announce OnAPage in Calgary with my pals Cale White and Paula Blackmore-White, my co-founders of our educational workshop company. Different from traditional seminars where the lecture is long forgotten […]

Should business depend on Mobile SMS Text Messages? Think again.

As a marketer that helps business reach consumers (B2C) and other businesses (B2B), we’ve seen the use of SMS messaging proliferate worldwide. SMS is particularly effective when the mobile user is actually eagerly anticipating something from you; such as a special coupon, or their login credentials for a new mobile […]