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18 Things You Don’t Want To Hear About B2B Marketing

Lord of the Rings Gollum Can't hear don't want to hear Stephdokin B2B marketing

Most of our clients are B2B (Business-to-Business) companies. We find there are lots of online marketing truths and half-truths that make executives scratch their head and say “Hmmmm … ” The business of marketing in B2B industries has changed significantly in the past few years. You don’t really sell to a […]

Market Your Product Before You Go To Market

branding, digital brand, features, lead generation, marketing, pretotyping, pricing models, sales, sales funnel, value selling

At the recent AccelerateAB tech www.accelerateAB.com conference, I hosted a panel called “Market Your Product Before You Go To Market” that included some great thoughts in four areas by the panelists (all members of the A100, all of whom gave a “TED-like” presentation). MIKE HEFFRING VP Corporate Development, Expion.com “Increasing […]

4 Steps to Avoid Google Mobile Search “Mobilegeddon”

Stephdokin -- Will Google mobile search algortihm cause Mobilegeddon?

Google’s new Mobile focused Algorithm was released on April 21st 2015. Oh Sh#*! The date has already come and gone, is it too late for you? The term “Mobilegeddon” has been coined by the industry and it’s intended meaning is that if your website is not 100% mobile-friendly, the Google search engine […]

If It’s Not Mobile, It’s Crrrrap!

If it's not mobile it's crap Stephdokin mobile friendly google search engine results

As Mike Myer’s multiple scottish characters have said at least once, “If it’s not Scottish, it’s crap!” This hilarious “All Things Scottish” video with Mike and Kyle Maclachlan on Saturday Night Live sums it all up. “Aaachh, that’s just grreaaaaht,” I say. “Not unlihke Google’s love affairrrr with moahbil.” As quick […]

Has Google’s Panda Kicked Your Organic SEO Ass?

In a kind of reverse SEO optimization alternate-reality that continuously shifts with hazy patterns, Google’s Panda update has significantly affected many companies PageRank either by bumping them down off the coveted page 1 and 2 of Google SEO search results for their most sacred keywords or by increasing their Google search […]

Eleven Essentials for Salespeople

Phone Eleven Essentials for Salespeople Stephdokin Stephen King Red Phone Shiny up close macro

The role of a Salesperson has changed dramatically. Internet savvy buyers are more knowledgeable about their problems and your products than ever before. Insight selling, features vs. benefits vs. value, handling objections are all part of this quick Slideshare presentation that gives you eleven thoughts to ponder to get your […]

8 Predictions for the new Canada Anti-Spam Law (CASL)

“We Kindly Request Your Consent To Opt-In To Our Mailing List” — Like everyone in our fair country of Canada, my inbox is currently inundated with corporate emails that have a subject line requesting permission to receive electronic communications.  The reason?  Canada’s new anti-spam law  looms like fireworks: CASL begins next […]

Bruce Lee Teaches a Content Marketer a Lesson [video]

WHACK! Feel that on the back of your head? That’s Bruce Lee teaching you a lesson about content. “Emotional Content,” Bruce laments, in this outstanding video clip of a bygone era that foreshadowed the day of disingenuous content marketers, who are so concerned with quantity and coffee breaks that they […]

Where’s the "Don’t Like" button?

Facebook, like most companies, is in a constant state of evolution / innovation with their software platform. Understanding user needs is vital in any successful evolution, and if you wonder why Facebook (and so many others) get it “wrong” from time to time, you just have to ask yourself “who’s […]

Eleven Essentials For Communicators

A communicator is a person who communicates, esp. one skilled at conveying information, ideas, or policy to the public. In most organizations, this falls into the realm of marketers, who are responsible for colours, logos, images and copy. But, I would argue that everyone can be and should be an effective communicator. A […]