Inbound Marketing

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The Art and Science of Marketing

The modern CMO is a special breed that can perfectly balance the art and science of marketing, making it seem almost magical. Marketing seems to be one of those subjects about which opinions are constantly divided. Even members of the marketing profession often articulate differing views – not about the […]

Ripoff Report is a Ripoff

Managing your online reputation is an important aspect of a Corporate Digital Brand. Many companies offer online reputation management services. But, I came across Ripoffreport.com and my feathers got ruffled. Imagine a company going out and planting bombs in buildings and then charging the building owner to remove the bombs. But, that’s […]

10 Tips To Prepare for Canada’s New Anti-Spam Law (CASL) Starting July 1, 2014

It’s no longer business as usual for companies wanting to market to Canadians. Earlier this week, the government of Canada announced that it will be bringing Bill-28 into law on July 1, 2014, with full effect starting on Jan 1, 2015. Any company sending electronic communications will need to comply with Canada’s […]

The One Critical Element of How Inbound Marketing Works for B2B Companies [Infographic]

As y’all know, I’m a big fan of inbound marketing as it’s a cornerstone of a digital brand. When talking to B2B businesses, I find them hesitant to shift gears as they ponder the untold fortunes if they hit the center of the inbound marketing target. Many have started with […]

2 things your website MUST do

A digital strategy is more than just creating a website. For marketing and sales purposes, a website needs to do two things really well. 1) Draw traffic to itself with compelling content that’s so awesome (and relevant to your target prospects) that people will share it and Google will recognize […]

10 reasons to Herd your Online Cats [VIDEO]

As EDS said in their 2000 video, the internet is like herding cats. EDS made that statement 13 years ago in this video I keep returning to from time to time because it always makes me laugh. I’ve sat with many marketing and executive teams and listened to many guesses […]

Knowing vs. Guessing: Customer Satisfaction in the Age of SaaS

In the SaaS Sales Funnel, people emerge from the murky ooze of the interwebs, start hanging out on your website, and then at some point start giving you their hard-earned cash and become your customer. How do you build your business in a customer-centric way so you’ve got good, happy, paying […]

Get 25% off introductory offer Calgary OnAPage Web and Social Skills Workshop(s)

OnAPage is focused on un-complicating and demystifying technology with go-to-market education that can fit “on a page.”  I couldn’t be happier to announce OnAPage in Calgary with my pals Cale White and Paula Blackmore-White, my co-founders of our educational workshop company. Different from traditional seminars where the lecture is long forgotten […]

Accountants: Get Your Local SEO Mojo Working

The importance of website excellence and SEO for local professionals such as accountants cannot be overstated. People find you or your competitors on the first two pages of Google search results, and if they can find you online, they will quickly make a decision to pursue an interview or dismiss […]

What Seven Cheese Questions should you ask your New CMO?

Stephdokin cheese mouse maze who moved my cheese Stephen Calgary online marketing learn new skills

The cheese in the maze has been moved. Hell, some CMO types aren’t even in the right maze anymore. These 7 questions should net you a CMO that has some mojo. CMO’s these days need a more diverse set of skills than five years ago. CMO’s need to be able to set […]