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18 Things You Don’t Want To Hear About B2B Marketing

Lord of the Rings Gollum Can't hear don't want to hear Stephdokin B2B marketing

Most of our clients are B2B (Business-to-Business) companies. We find there are lots of online marketing truths and half-truths that make executives scratch their head and say “Hmmmm … ” The business of marketing in B2B industries has changed significantly in the past few years. You don’t really sell to a […]

Pagespeeds Insights is a Bunch of #Horseshit

Pagespeeds insights google horseshoe horse shit poo tool online road crap stephdokin digital

First of all, let’s get this out of the way. We’re Google fan-boys and girls here at Stephdokin. Google does amazing things with data. But when data stinks, you have to call it what it is. According to Google, PageSpeed Insights is a “tool that helps developers optimize their web pages by […]

Microsoft heats up O/S platform wars with release of Windows 10

Microsoft 10 Launch Stephdokin mobile desktop tablet surface pro 3 ipad apple linux android

As digital marketers, we LOVE it when new technology and platforms are launched. It creates change. Change creates opportunity. From product innovation and development to product positioning, brand messaging and marketing campaigns. Zig Zag Change allows us to help our clients zig when competitors are still zagging. So pay attention to […]

The Amazing Mobile Advantage for your Small Business

people using mobile phones for small business stephdokin marketing

Why do anything about the most recent mobile update? Google updates their Algorithm way too often…or at least it seems that way. Last year saw 15 updates and in 2012 there was a whopping 37 of them, so far this year there have been 3. So I know you are happy […]

Hackety Hack, You CAN Fight Back

Hack, CMS, Wordpress, Drupal, Joomla, Stephdokin, virus, plug-in, security

File this blog post under “I’m sorry the internet is complicated.” High profile hacks have been all over the news lately. From “Chinese breach data of 4 million U.S. federal workers (Forbes)” to “What caused Sony hack: What we know now (CNN Money)” to “The Top 5 Most Brutal Cyber Attacks […]

Market Your Product Before You Go To Market

branding, digital brand, features, lead generation, marketing, pretotyping, pricing models, sales, sales funnel, value selling

At the recent AccelerateAB tech www.accelerateAB.com conference, I hosted a panel called “Market Your Product Before You Go To Market” that included some great thoughts in four areas by the panelists (all members of the A100, all of whom gave a “TED-like” presentation). MIKE HEFFRING VP Corporate Development, Expion.com “Increasing […]

4 Steps to Avoid Google Mobile Search “Mobilegeddon”

Stephdokin -- Will Google mobile search algortihm cause Mobilegeddon?

Google’s new Mobile focused Algorithm was released on April 21st 2015. Oh Sh#*! The date has already come and gone, is it too late for you? The term “Mobilegeddon” has been coined by the industry and it’s intended meaning is that if your website is not 100% mobile-friendly, the Google search engine […]

If It’s Not Mobile, It’s Crrrrap!

If it's not mobile it's crap Stephdokin mobile friendly google search engine results

As Mike Myer’s multiple scottish characters have said at least once, “If it’s not Scottish, it’s crap!” This hilarious “All Things Scottish” video with Mike and Kyle Maclachlan on Saturday Night Live sums it all up. “Aaachh, that’s just grreaaaaht,” I say. “Not unlihke Google’s love affairrrr with moahbil.” As quick […]