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[Infographic] Online Anatomy of the 2016 #accelerateAB Conference

Header Infographic for AccelerateAB Online #AccelerateAB Conference

Last week’s #accelerateAB conference in Edmonton was exceptional. The feeling of excitement and optimism in our tech community was palpable (albeit subdued by the overarching difficult economic times in Alberta). #diversifyalberta has become a battle cry. It feels like the Alberta tech community has turned a corner after several years of pulling together […]

18 Things You Don’t Want To Hear About B2B Marketing

Lord of the Rings Gollum Can't hear don't want to hear Stephdokin B2B marketing

Most of our clients are B2B (Business-to-Business) companies. We find there are lots of online marketing truths and half-truths that make executives scratch their head and say “Hmmmm … ” The business of marketing in B2B industries has changed significantly in the past few years. You don’t really sell to a […]

Pagespeeds Insights is a Bunch of #Horseshit

Pagespeeds insights google horseshoe horse shit poo tool online road crap stephdokin digital

First of all, let’s get this out of the way. We’re Google fan-boys and girls here at Stephdokin. Google does amazing things with data. But when data stinks, you have to call it what it is. According to Google, PageSpeed Insights is a “tool that helps developers optimize their web pages by […]

Where’s the "Don’t Like" button?

Facebook, like most companies, is in a constant state of evolution / innovation with their software platform. Understanding user needs is vital in any successful evolution, and if you wonder why Facebook (and so many others) get it “wrong” from time to time, you just have to ask yourself “who’s […]

Eleven Essentials For Communicators

A communicator is a person who communicates, esp. one skilled at conveying information, ideas, or policy to the public. In most organizations, this falls into the realm of marketers, who are responsible for colours, logos, images and copy. But, I would argue that everyone can be and should be an effective communicator. A […]

Getting Started with your Digital Brand

Establishing how you “appear online” and quantifying it for business management purposes is the first step of a journey in web excellence. The Digital Brand Audit creates a starting “Point A” framework that gives all stakeholders common ground for discussion and decisions as to what “Point B” is for your online […]