Outbound Marketing

Archives

2 things your website MUST do

A digital strategy is more than just creating a website. For marketing and sales purposes, a website needs to do two things really well. 1) Draw traffic to itself with compelling content that’s so awesome (and relevant to your target prospects) that people will share it and Google will recognize […]

10 reasons to Herd your Online Cats [VIDEO]

As EDS said in their 2000 video, the internet is like herding cats. EDS made that statement 13 years ago in this video I keep returning to from time to time because it always makes me laugh. I’ve sat with many marketing and executive teams and listened to many guesses […]

Knowing vs. Guessing: Customer Satisfaction in the Age of SaaS

In the SaaS Sales Funnel, people emerge from the murky ooze of the interwebs, start hanging out on your website, and then at some point start giving you their hard-earned cash and become your customer. How do you build your business in a customer-centric way so you’ve got good, happy, paying […]

Get 25% off introductory offer Calgary OnAPage Web and Social Skills Workshop(s)

OnAPage is focused on un-complicating and demystifying technology with go-to-market education that can fit “on a page.”  I couldn’t be happier to announce OnAPage in Calgary with my pals Cale White and Paula Blackmore-White, my co-founders of our educational workshop company. Different from traditional seminars where the lecture is long forgotten […]

Got $10M? Canada’s new anti-spam law (CASL) has stiff penalties. [VIDEO]

Canada’s new anti-spam law (CASL) is a step in the right direction towards balancing corporate needs for online marketing and individual privacy. CASL is part of an overall CRTC 2012-2015 plan to modernize Canada’s communication systems. In addition to the new anti-spam legislation, it includes reviews of radio policy, public […]

Should business depend on Mobile SMS Text Messages? Think again.

As a marketer that helps business reach consumers (B2C) and other businesses (B2B), we’ve seen the use of SMS messaging proliferate worldwide. SMS is particularly effective when the mobile user is actually eagerly anticipating something from you; such as a special coupon, or their login credentials for a new mobile […]

What Seven Cheese Questions should you ask your New CMO?

Stephdokin cheese mouse maze who moved my cheese Stephen Calgary online marketing learn new skills

The cheese in the maze has been moved. Hell, some CMO types aren’t even in the right maze anymore. These 7 questions should net you a CMO that has some mojo. CMO’s these days need a more diverse set of skills than five years ago. CMO’s need to be able to set […]

The ABC’s of the Online Sales Funnel [INFOGRAPHIC][VIDEO]

If you’re in the SaaS business, think ABC. “Always Be Closing,” is the infamous sales motivation line from Alec Baldwin’s in from the movie “Glengarry Glenross.”  Everyone who sells things needs to see this vido clip. Everything we do in a company is about selling. We all know that, right? Expenses such […]

9 Ways to Screw up mobile QR Codes at Trades Shows [Infographic]

I had the special treat of going with my niece and her 9 lady entourage to a local Wedding trade show. Needless to say, between the tiny tastes of chocolate and the runway models, I had some time on my hands — so I got to thinking about the trade […]