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18 Things You Don’t Want To Hear About B2B Marketing

Lord of the Rings Gollum Can't hear don't want to hear Stephdokin B2B marketing

Most of our clients are B2B (Business-to-Business) companies. We find there are lots of online marketing truths and half-truths that make executives scratch their head and say “Hmmmm … ” The business of marketing in B2B industries has changed significantly in the past few years. You don’t really sell to a […]

The 2015 Global Petroleum Show Ushers in New Era of Oil and Gas Pie

Piece of the Pie Global Petroleum Show Stephdokin Oil and Gas Innovation Technology Digital Oilfield Digital Branding

We are all aware of what is going on in the oil and gas industry and how it is has the ability to affect almost every aspect of our day-to-day lives. Through every struggle we find opportunity. As the Calgary Herald reported last week: The theme of next week’s Global Petroleum Show […]

Hackety Hack, You CAN Fight Back

Hack, CMS, Wordpress, Drupal, Joomla, Stephdokin, virus, plug-in, security

File this blog post under “I’m sorry the internet is complicated.” High profile hacks have been all over the news lately. From “Chinese breach data of 4 million U.S. federal workers (Forbes)” to “What caused Sony hack: What we know now (CNN Money)” to “The Top 5 Most Brutal Cyber Attacks […]

If It’s Not Mobile, It’s Crrrrap!

If it's not mobile it's crap Stephdokin mobile friendly google search engine results

As Mike Myer’s multiple scottish characters have said at least once, “If it’s not Scottish, it’s crap!” This hilarious “All Things Scottish” video with Mike and Kyle Maclachlan on Saturday Night Live sums it all up. “Aaachh, that’s just grreaaaaht,” I say. “Not unlihke Google’s love affairrrr with moahbil.” As quick […]

Eleven Essentials to Fiscal Excellence for Entrepreneurs

When you’re an entrepreneur, you’re passionate about many things. Your products. Your clients. Your website. And, of course, you like to make money. However, it’s unlikely that you’re passionate about your financial management. It IS important, of course, and the sooner you get your head wrapped around fiscal excellence, the […]

Has Google’s Panda Kicked Your Organic SEO Ass?

In a kind of reverse SEO optimization alternate-reality that continuously shifts with hazy patterns, Google’s Panda update has significantly affected many companies PageRank either by bumping them down off the coveted page 1 and 2 of Google SEO search results for their most sacred keywords or by increasing their Google search […]

Eleven Essentials for Salespeople

Phone Eleven Essentials for Salespeople Stephdokin Stephen King Red Phone Shiny up close macro

The role of a Salesperson has changed dramatically. Internet savvy buyers are more knowledgeable about their problems and your products than ever before. Insight selling, features vs. benefits vs. value, handling objections are all part of this quick Slideshare presentation that gives you eleven thoughts to ponder to get your […]

8 Predictions for the new Canada Anti-Spam Law (CASL)

“We Kindly Request Your Consent To Opt-In To Our Mailing List” — Like everyone in our fair country of Canada, my inbox is currently inundated with corporate emails that have a subject line requesting permission to receive electronic communications.  The reason?  Canada’s new anti-spam law  looms like fireworks: CASL begins next […]

Bruce Lee Teaches a Content Marketer a Lesson [video]

WHACK! Feel that on the back of your head? That’s Bruce Lee teaching you a lesson about content. “Emotional Content,” Bruce laments, in this outstanding video clip of a bygone era that foreshadowed the day of disingenuous content marketers, who are so concerned with quantity and coffee breaks that they […]

Eleven Essentials For Communicators

A communicator is a person who communicates, esp. one skilled at conveying information, ideas, or policy to the public. In most organizations, this falls into the realm of marketers, who are responsible for colours, logos, images and copy. But, I would argue that everyone can be and should be an effective communicator. A […]