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Commercialization Challenges of Mobile Software Development in an Exponentially Fragmented Ecosystem

Commercial Challenges of Mobile Software Development in a fragmented mobile ecosystem

Part 3 of the “Fragmented Mobile Ecosystem” series Over the last 7 years, the pace of change has been exponentially increasing, and we’ve shifted from early mobile platform wars to mobile dominance by iPhone and Android, to the explosion of IoT (internet of things) and the exponential impact of multiple disruptive […]

[Infographic] Online Anatomy of the 2016 #accelerateAB Conference

Header Infographic for AccelerateAB Online #AccelerateAB Conference

Last week’s #accelerateAB conference in Edmonton was exceptional. The feeling of excitement and optimism in our tech community was palpable (albeit subdued by the overarching difficult economic times in Alberta). #diversifyalberta has become a battle cry. It feels like the Alberta tech community has turned a corner after several years of pulling together […]

Microsoft heats up O/S platform wars with release of Windows 10

Microsoft 10 Launch Stephdokin mobile desktop tablet surface pro 3 ipad apple linux android

As digital marketers, we LOVE it when new technology and platforms are launched. It creates change. Change creates opportunity. From product innovation and development to product positioning, brand messaging and marketing campaigns. Zig Zag Change allows us to help our clients zig when competitors are still zagging. So pay attention to […]

Internet Trends 2015: The Bible From The Mouth Of Mary

Internet Trends 2015 Mary Meeker Kleiner Perkins Caufield & Byers Stephdokin

I love Mary Meeker. We’ve never met, but I know her intimately. From Mary Meeker’s beautiful brain comes the annual report that is so bristling with statistical grandeur and specificity about global internet trends that it’s become the manifesto, the Bible, the MUST-READ for anyone that has anything to do with the […]

Market Your Product Before You Go To Market

branding, digital brand, features, lead generation, marketing, pretotyping, pricing models, sales, sales funnel, value selling

At the recent AccelerateAB tech www.accelerateAB.com conference, I hosted a panel called “Market Your Product Before You Go To Market” that included some great thoughts in four areas by the panelists (all members of the A100, all of whom gave a “TED-like” presentation). MIKE HEFFRING VP Corporate Development, Expion.com “Increasing […]

Getting Started with your Digital Brand

Establishing how you “appear online” and quantifying it for business management purposes is the first step of a journey in web excellence. The Digital Brand Audit creates a starting “Point A” framework that gives all stakeholders common ground for discussion and decisions as to what “Point B” is for your online […]

Knowing vs. Guessing: Customer Satisfaction in the Age of SaaS

In the SaaS Sales Funnel, people emerge from the murky ooze of the interwebs, start hanging out on your website, and then at some point start giving you their hard-earned cash and become your customer. How do you build your business in a customer-centric way so you’ve got good, happy, paying […]