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Eleven Essentials For Communicators

A communicator is a person who communicates, esp. one skilled at conveying information, ideas, or policy to the public. In most organizations, this falls into the realm of marketers, who are responsible for colours, logos, images and copy. But, I would argue that everyone can be and should be an effective communicator. A […]

Getting Started with your Digital Brand

Establishing how you “appear online” and quantifying it for business management purposes is the first step of a journey in web excellence. The Digital Brand Audit creates a starting “Point A” framework that gives all stakeholders common ground for discussion and decisions as to what “Point B” is for your online […]

Eleven Essentials for Entrepreneurs

The defining element of an entrepreneur is the notion of “Create” or “Consume.” Having been in the entrepreneurial game for over 30 years (and knowing that entrepreneurs create themselves over time, and are not born with it in their DNA), here’s what I see in those entrepreneurs who inspire me […]

Fix your product. Fix your marketing. Customer, Industry and Competitive research from TCELab.

Acquire new customers, retain existing ones and increase $$$ per customer. Does this sound like magic? It’s not. It’s science — predictive analytics to be exact. With two new partner announcements from the U.K. and Australia, Dr. Bob’s new book “TCE” that outlines the scientific approach that our technology at […]

Back to back weekend hackathons shows off Calgary’s brightest aspiring entrepreneurs

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Over the last two weekends, while most were at home enjoying the Superbowl and the Grammys, the tech community in Calgary came together for what is known as a “hackathon” in pursuit of having some digital fun, doing some serious networking and kickstarting the next big thing. A hackathon is […]

Content is 27% King

Content is king. Content is 27% king. Stephdokin TCELab OnAPage

In 1996, Bill Gates predicted “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” “Content is King,” has become the battle cry of a generation of inbound marketers, content publishers, graphic designers and social media gurus. Mr. […]

Got $10M? Canada’s new anti-spam law (CASL) has stiff penalties. [VIDEO]

Canada’s new anti-spam law (CASL) is a step in the right direction towards balancing corporate needs for online marketing and individual privacy. CASL is part of an overall CRTC 2012-2015 plan to modernize Canada’s communication systems. In addition to the new anti-spam legislation, it includes reviews of radio policy, public […]

Should business depend on Mobile SMS Text Messages? Think again.

As a marketer that helps business reach consumers (B2C) and other businesses (B2B), we’ve seen the use of SMS messaging proliferate worldwide. SMS is particularly effective when the mobile user is actually eagerly anticipating something from you; such as a special coupon, or their login credentials for a new mobile […]

What Seven Cheese Questions should you ask your New CMO?

Stephdokin cheese mouse maze who moved my cheese Stephen Calgary online marketing learn new skills

The cheese in the maze has been moved. Hell, some CMO types aren’t even in the right maze anymore. These 7 questions should net you a CMO that has some mojo. CMO’s these days need a more diverse set of skills than five years ago. CMO’s need to be able to set […]

The ABC’s of the Online Sales Funnel [INFOGRAPHIC][VIDEO]

If you’re in the SaaS business, think ABC. “Always Be Closing,” is the infamous sales motivation line from Alec Baldwin’s in from the movie “Glengarry Glenross.”  Everyone who sells things needs to see this vido clip. Everything we do in a company is about selling. We all know that, right? Expenses such […]