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If It’s Not Mobile, It’s Crrrrap!
As Mike Myer’s multiple scottish characters have said at least once, “If it’s not Scottish, it’s crap!” This hilarious “All Things Scottish” video with Mike and Kyle Maclachlan on Saturday Night Live sums it all up.
“Aaachh, that’s just grreaaaaht,” I say. “Not unlihke Google’s love affairrrr with moahbil.”
As quick as Head’s head gets out of the way of the TV, as of April 21, 2015, Google’s algorithm is being updated to include mobile responsiveness of websites.
If you don’t have a good user experience for your mobile visitors, you’ll see your SEO rankings in Google search results decrease, accompanied by a decrease in your website traffic.
I first wrote about this “what can I do about my reduced Google rankings” effect in my blog titled “Has Google’s Panda Update Kicked Your Organic SEO Ass?”
This Google search change is to help companies “understand” how important it is to maintain websites that are mobile-friendly. They are just paying attention to users of their search engine. The national U.S. average in the final months of last year? 29 percent of all U.S. searchers, or 18.5 billion, were made from mobile devices.
If you think “We’re a B2B company … that doesn’t apply to us!,” you’re wrong. We researched the Google analytics for our clients in a wide variety of B2B businesses (technology, software, services, manufacturing); the companies experience between 20 to 30% of site visitors that are using a mobile smartphone device, and that has increased about 5% in the last 6 months. You can check that for your own website in your Google Analytics, under Audience|Mobile|Overview
Want to know if YOUR website is mobile-friendly? Check it out on this tool provided by Google: https://www.google.com/webmasters/tools/mobile-friendly/
It’s a binary thing; you either IS mobile-friendly, or you ain’t. There are no shades of grey here.
First announced last December, Google’s given some websites the time to get mobile-friendly before the deadline. Back in 2013, Google did a similar thing, but was focusing more on mobile technical aspects vs. user experience.
I suspect many companies are scrambling. I tell ya … Moore’s law applies to marketing technology too … every 18 months or so, you really do need to do a review and renovation. A topic for another blog post.
Stephdokin can help with mobile-responsive websites, of course, and make sure your website and online brand are prepared for future changes in technology, security and customer behaviour.
The changes to the Google search algorithm only impact the rankings for SEO on Google’s search engine for those searching on mobile smartphones. It doesn’t apply to desktop browsers nor does it apply to tablets.
Another SUPER useful Google tool is Pagespeed insights for website developers. https://developers.google.com/speed/pagespeed/insights/ It applies a “Rank” for both your mobile and desktop sites and is essentially a technical roadmap to fix your website. Stephdokin can help you fix that, too.
The term “Mobilegeddon” #mobilegeddon has been coined by the industry to describe the potential negative impact on SEO rankings. Searchengineland.com posted a great Q&A on the topic: http://searchengineland.com/google-search-algorithm-adds-mobile-friendly-factors-app-indexing-ranking-215573
Check out the Twitter feed on the term #mobildeddon for up-to-the-second news for those that can’t get enough: https://twitter.com/hashtag/mobilgeddon
Want to avoid the most common SEO mistakes? Check out Google’s resource: https://developers.google.com/webmasters/mobile-sites/mobile-seo/common-mistakes/?hl=en
This change underlines the importance of keeping current with Google’s trends and algorithm changes. It’s Google’s world, we just live in it. As always, keep an eye on Google’s webmaster blog http://googlewebmastercentral.blogspot.com/
Be careful out there,
P.S. I’ll finish off with Mike Myer’s touching tribute to Sean Connery and the origin of All Things Scottish at an awards ceremony. “Aaaaach, c’merrrre you. Give us a hug.”