Articles from mpdailyfix.com

Here's ten quick ideas on how to sprice up your blogging and other such content. People love images! Due to the popularity of visually appealing platforms, businesses need to heed the growing demand for visual content. Let this infodoodle inspire you to think visually.

Do you have a full understanding of what social media marketing does for your business? MarketingProfs blogger Jason Falls says companies today don't---despite all the analytics. We blog, we tweet, we post. Our measurement systems tell us how many people read, click, and retweet. If we’re smart, we can tell how many people are seeing our messages and how many people are responding to them in some relevant way. We know how many people clicked through and downloaded whitepapers. We know how many people may have clicked through and purchased something we sell online. But for all the ...

MarketingProfs guest blogger Ted Nelson of Mechanica shares insights from his company and Fast Company's in-depth survey of nearly 700 marketers for its Branding Forward Project. It has been said that marketing is one of the few corporate disciplines that regularly confronts unsolicited opinions from every other department. This can make working on the marketing frontlines, actively bobbing and weaving through regular cycles of technology and consumer disruption, either an incredibly exciting endeavor or a very dangerous one. To help marketers enjoy more of the excitement and less of the danger, Mechanica recently partnered with Fast Company to create ...

A guest post by Dragos Ilinca of uberVU. In search of the elusive social media ROI, brands are doubling down on metrics around engagement, influence, or monitoring. The key pillars of social media (monitoring, analytics, engagement, reporting, and collaboration) work together; they should not be disconnected from each other or from the rest of the business. Social media [...]