Articles from Inbound Marketing Agency

7 MORE C’s of Content Marketing

Explore Inbound Marketing Agency (Apr 25 2012) Content Marketing

A few months ago we published a fairly popular blog post called,The 14 C’s of Content Marketing. While many inquired how we came up with so many C’s, we felt 14 wasn’t enough, resulting in the development of seven additional content marketing C’s. Armed with 7 more content marketing C's, you’ll be able to deploy more powerful and efficient campaigns that solve problems and entertain.

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9 Steps for Building the Perfect LinkedIn Ad Campaign

Explore Inbound Marketing Agency (Mar 5 2012) Social Media Tools , Advertising , Outbound Marketing , Social Media

As compared to Facebook and Google PPC, LinkedIn provides much better ad targeting for B2B companies. LinkedIn has proven to be a fruitful lead source for thousands of companies. So fruitful in fact, its paid advertising program has helped grow the company’s revenue in 2011 at a faster rate than Apple, Facebook, Amazon, Google and Microsoft. Why are marketers flocking to LinkedIn paid advertising? They are using LinkedIn pay per click (PPC) because it simply works.

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Comment Mentions:   Google   Apple   Facebook

Revisiting the DARC Side of Hiring an Inbound Marketer

Explore Inbound Marketing Agency (Feb 16 2012) Leadership , Content Marketing , Inbound Marketing , Social Media

Two years ago, Brian Halligan and Dharmesh Shaw identified key criteria (DARC) for hiring inbound marketers (Candidates should be Digital, andAnalytical, and they should have extensive social media Reach along with the ability to create Content). Times have changed. We now look at CARE as the 4 criteria for hiring (Content, Analytical Skills, Relationship Building, Enthusiasm).

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6 Reasons Why You Have Twitter All Wrong

Explore Inbound Marketing Agency (Feb 7 2012) Inbound Marketing , Social Media

There are too many unicorns, bean stalks and Hobbits to count when it comes to social media, especially Twitter. If any company or brand is active in social media without a content marketing strategy leading the charge they are doomed to waste a lot of time and resources

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B2B Social Media Management: Using the 10-4-1 Rule to Build Reach

Explore Inbound Marketing Agency (Feb 1 2012) B2B , Social Media

I recently attended the webinar How to Master B2B Social Media Marketing with @KippBodnar and @JeffreyLCohen from Hubspot. Lots of great thought provoking information shared, including their “10-4-1” rule for social media posts in a B2B environment. This rule describes the number of times a business should promote their own content on social media platforms, in relationship to the number used from other sources.  »10 Links to third-party articles  »4 Links to company blog posts   »1 Link to a landing page This 10-4-1 rule was only a tiny portion of the webinar -- Kipp and Jeffrey covered lots of other valuable ...

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Inbound Marketing IS the New Seo - Facts, Figures & Data [Slides]

Explore Inbound Marketing Agency (Jan 31 2012)

Thanks to everyone who joined the Kuno Creative inbound marketing team to learn why inbound marketing is the new SEO, how Google has changed search engine optimization forever and the new role of social media in search marketing. The event was a huge success and boasted a record number of registrants for a Kuno webinar. If you were unable to attend, or would like a copy of the presentation, feel free to download the webinar slides below. Soon we will release the full video and audio of the presentation too. We'll send out an email to the attendees with ... (Read Full Article)

Comment Mentions:   Google

The 11 Personas of Inbound Marketing Deniers

Explore Inbound Marketing Agency (Jan 25 2012) Content Marketing

Inbound marketing is hard work and no gimmick or secret formula will change that. Don't be one of these personas. Over the years Kuno has seen a plethora of objections, reasons why not and push back from people who generally don’t believe in the principals of inbound marketing. Many of these folks have unrealistic expectations and want cheap gimmicky tricks to rank them well in the search engines, produce leads and accelerate their brand. After some thought, it’s clear that most of them fall in one of the 11 personas.

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Organic B2B Social Media Conversion Rates Revealed [Data]

Explore Inbound Marketing Agency (Jan 11 2012)

As mentioned in previous posts, Kuno recently dug through 26 months of analytics, chopped them up, diced them, examined every possible angle and generally ran them through the ringer in order to identify and discover missed opportunities, what worked and what didn’t. This post takes a hard look at conversion rates and traffic over the aforementioned time period for social media. The analytics below only contain organic social media data and does not include paid social media advertising. Twitter It’s important to note that Twitter launched their t.co link shortener in August of 2011. Prior to that ... (Read Full Article)

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Pre vs. Post Content Marketing - Referral Analytics Revealed [Data]

Explore Inbound Marketing Agency (Jan 9 2012)

As demonstrated in Conversions with Branded versus Non-branded Search, we recently did a thorough 26 month examination of our website analytics. This led to splitting the data in half, pre-content marketing and post-content marketing, in order to compare and contrast the effects content marketing has on a website’s traffic and conversions. This post looks at referral traffic specifically and the associated growth metrics seen through the deployment of a content marketing strategy. Visits from Referring Websites As expected, moving from 2-3 blog posts per week to 5-10 had a significant impact on the number of visits from referring websites ... (Read Full Article)

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Search Engine Optimization is not Dying – Merely Morphing

Explore Inbound Marketing Agency (Jan 5 2012)

It seems like every other day another SEO insider is blogging about the emergence of inbound marketing as the new SEO. As a matter of fact, Rand Fishkin of SEOmoz in his 2012 SEO predictions proclaimed "SEO without social media will become a relic of the past" and that "Google will make it very hard to do great SEO without using Google+." The very next day in his SEO agency post he declared that “Pure ‘SEO’ agencies may be fading as broader inbound marketing firms rise.” Why is Traditional SEO Morphing? This writing has been on the wall for some ... (Read Full Article)

Comment Mentions:   Google