Stephdokin "The Little Engines That Could"
B2B Magazine Advertising in the Age of the Internet [Case Study]
Posted 1 February 2013 by Stephen King IN
“Old school” marketing tactics like magazine advertising can be the forgotten bastard once-loved cousins of the more favoured and newer internet outbound & inbound marketing techniques, but […]
Content is 27% King
Posted 15 January 2013 by Stephen King IN
In 1996, Bill Gates predicted “Content is where I expect much of the real money will be made on the Internet, just as it was […]
SaaS Companies: Use Science to Create Brand Fans and Accelerate Growth [Video]
Posted 6 December 2012 by Stephen King IN
The CRD Voice of Customer key driver analysis survey product from TCELab helps your SaaS company both accelerate business and focus resources. TCELab is standing at the cross […]
Got $10M? Canada’s new anti-spam law (CASL) has stiff penalties. [VIDEO]
Posted 26 November 2012 by Stephen King IN
Canada’s new anti-spam law (CASL) is a step in the right direction towards balancing corporate needs for online marketing and individual privacy. CASL is part […]
Big Data and Patient Experience are a Big Deal for U.S. Hospitals
Posted 30 August 2012 by Stephen King IN
The U.S. government recently released a Big Data set for Patient Experience (PX) for public and private health care facilities throughout the U.S. PX is collected […]
Accountants: Get Your Local SEO Mojo Working
Posted 27 August 2012 by Stephen King IN
The importance of website excellence and SEO for local professionals such as accountants cannot be overstated. People find you or your competitors on the first […]
Should business depend on Mobile SMS Text Messages? Think again.
Posted 17 August 2012 by Stephdokin Team IN
As a marketer that helps business reach consumers (B2C) and other businesses (B2B), we’ve seen the use of SMS messaging proliferate worldwide. SMS is particularly […]
What Seven Cheese Questions should you ask your New CMO?
Posted 3 August 2012 by Stephen King IN
The cheese in the maze has been moved. Hell, some CMO types aren’t even in the right maze anymore. These 7 questions should net you a […]
The ABC’s of the Online Sales Funnel [INFOGRAPHIC][VIDEO]
Posted 15 April 2012 by Stephen King IN
If you’re in the SaaS business, think ABC. “Always Be Closing,” is the infamous sales motivation line from Alec Baldwin’s in from the movie “Glengarry Glenross.” […]
9 Ways to Screw up mobile QR Codes at Trades Shows [Infographic]
Posted 1 March 2012 by Stephen King IN
I had the special treat of going with my niece and her 9 lady entourage to a local Wedding trade show. Needless to say, between […]