Big Data
Hashtag #GPS15: The Social Media Anatomy of a B2B Trade Show [Infographic]
Posted 12 June 2015 by Stephen King IN
From June 9 to June 11, Calgary was host to the Global Petroleum Show, one of the world’s largest with over 2,000 exhibitors and 50,000 attendees representing 100 countries. Thanks to the organizers for a fantastic event! While the hustle and bustle of the trade show was happening down at […]
Internet Trends 2015: The Bible From The Mouth Of Mary
Posted 27 May 2015 by Stephen King IN
I love Mary Meeker. We’ve never met, but I know her intimately. From Mary Meeker’s beautiful brain comes the annual report that is so bristling with statistical grandeur and specificity about global internet trends that it’s become the manifesto, the Bible, the MUST-READ for anyone that has anything to do with the […]
Eleven Essentials For Communicators
Posted 19 May 2014 by Stephen King IN- Accounting
- Advertising
- All
- B2B
- B2C
- Big Data
- Blog
- Branding
- Business
- Commercialization
- Content Publishing
- crowdsourcing
- Customer Experience
- Customer Loyalty
- Events
- Financial
- Government
- Health Care
- Inbound Marketing
- Market Research
- Occupy
- OldSchool Marketing
- Online Community
- Outbound Marketing
- PPC Online advertising
- Research
- Sales Pipeline
- SEO
- Startup
- Tech Community (Alberta)
- Tech Community (Global)
A communicator is a person who communicates, esp. one skilled at conveying information, ideas, or policy to the public. In most organizations, this falls into the realm of marketers, who are responsible for colours, logos, images and copy. But, I would argue that everyone can be and should be an effective communicator. A […]
Eleven Essentials for Entrepreneurs
Posted 10 July 2013 by Stephen King IN
The defining element of an entrepreneur is the notion of “Create” or “Consume.” Having been in the entrepreneurial game for over 30 years (and knowing that entrepreneurs create themselves over time, and are not born with it in their DNA), here’s what I see in those entrepreneurs who inspire me […]
Knowing vs. Guessing: Customer Satisfaction in the Age of SaaS
Posted 15 February 2013 by Stephen King IN
In the SaaS Sales Funnel, people emerge from the murky ooze of the interwebs, start hanging out on your website, and then at some point start giving you their hard-earned cash and become your customer. How do you build your business in a customer-centric way so you’ve got good, happy, paying […]
SaaS Companies: Use Science to Create Brand Fans and Accelerate Growth [Video]
Posted 6 December 2012 by Stephen King IN
The CRD Voice of Customer key driver analysis survey product from TCELab helps your SaaS company both accelerate business and focus resources. TCELab is standing at the cross roads of Big Data and Customer Loyalty. The CRD (with key driver analysis) and it’s brother, “Linkage Analysis” are both part of the predictive analytics […]
Big Data and Patient Experience are a Big Deal for U.S. Hospitals
Posted 30 August 2012 by Stephen King IN
The U.S. government recently released a Big Data set for Patient Experience (PX) for public and private health care facilities throughout the U.S. PX is collected by a survey known as HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems). At TCELab, we’re interested in all sorts of Big Data; how you can […]