Cloud
Microsoft heats up O/S platform wars with release of Windows 10
Posted 29 July 2015 by Stephen King IN
As digital marketers, we LOVE it when new technology and platforms are launched. It creates change. Change creates opportunity. From product innovation and development to product positioning, brand messaging and marketing campaigns. Zig Zag Change allows us to help our clients zig when competitors are still zagging. So pay attention to […]
Internet Trends 2015: The Bible From The Mouth Of Mary
Posted 27 May 2015 by Stephen King IN
I love Mary Meeker. We’ve never met, but I know her intimately. From Mary Meeker’s beautiful brain comes the annual report that is so bristling with statistical grandeur and specificity about global internet trends that it’s become the manifesto, the Bible, the MUST-READ for anyone that has anything to do with the […]
Fix your product. Fix your marketing. Customer, Industry and Competitive research from TCELab.
Posted 6 May 2013 by Stephen King IN
Acquire new customers, retain existing ones and increase $$$ per customer. Does this sound like magic? It’s not. It’s science — predictive analytics to be exact. With two new partner announcements from the U.K. and Australia, Dr. Bob’s new book “TCE” that outlines the scientific approach that our technology at […]
Knowing vs. Guessing: Customer Satisfaction in the Age of SaaS
Posted 15 February 2013 by Stephen King IN
In the SaaS Sales Funnel, people emerge from the murky ooze of the interwebs, start hanging out on your website, and then at some point start giving you their hard-earned cash and become your customer. How do you build your business in a customer-centric way so you’ve got good, happy, paying […]
Get 25% off introductory offer Calgary OnAPage Web and Social Skills Workshop(s)
Posted 1 February 2013 by Stephen King IN- Advertising
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OnAPage is focused on un-complicating and demystifying technology with go-to-market education that can fit “on a page.” I couldn’t be happier to announce OnAPage in Calgary with my pals Cale White and Paula Blackmore-White, my co-founders of our educational workshop company. Different from traditional seminars where the lecture is long forgotten […]