Customer Loyalty
The Art of Listening by President Donald Trump
Posted 9 November 2016 by Stephen King IN
Much has been and will be written about Donald Trump’s rise to power. I will leave it to others to discuss the issues. Right or wrong, whatever you may think, love him or hate him, you gotta hand it to Donald Trump. He played America like a fiddle. When I […]
Eleven Essentials For Communicators
Posted 19 May 2014 by Stephen King IN- Accounting
- Advertising
- All
- B2B
- B2C
- Big Data
- Blog
- Branding
- Business
- Commercialization
- Content Publishing
- crowdsourcing
- Customer Experience
- Customer Loyalty
- Events
- Financial
- Government
- Health Care
- Inbound Marketing
- Market Research
- Occupy
- OldSchool Marketing
- Online Community
- Outbound Marketing
- PPC Online advertising
- Research
- Sales Pipeline
- SEO
- Startup
- Tech Community (Alberta)
- Tech Community (Global)
A communicator is a person who communicates, esp. one skilled at conveying information, ideas, or policy to the public. In most organizations, this falls into the realm of marketers, who are responsible for colours, logos, images and copy. But, I would argue that everyone can be and should be an effective communicator. A […]
Getting Started with your Digital Brand
Posted 11 January 2014 by Stephen King IN
Establishing how you “appear online” and quantifying it for business management purposes is the first step of a journey in web excellence. The Digital Brand Audit creates a starting “Point A” framework that gives all stakeholders common ground for discussion and decisions as to what “Point B” is for your online […]
FLIP Your Business In 2014
Posted 6 January 2014 by Stephen King IN
One of the things that really floats my boat is the mentoring I’ve done with hundreds of start-ups over the years. The most common question I get is “How do I FLIP my business?” In their eyes, the gleam of the overnight success & exit is sparkling — talk usually […]
Ripoff Report is a Ripoff
Posted 19 December 2013 by Stephen King IN
Managing your online reputation is an important aspect of a Corporate Digital Brand. Many companies offer online reputation management services. But, I came across Ripoffreport.com and my feathers got ruffled. Imagine a company going out and planting bombs in buildings and then charging the building owner to remove the bombs. […]
10 Tips To Prepare for Canada’s New Anti-Spam Law (CASL) Starting July 1, 2014
Posted 9 December 2013 by Stephen King IN
It’s no longer business as usual for companies wanting to market to Canadians. Earlier this week, the government of Canada announced that it will be bringing Bill-28 into law on July 1, 2014, with full effect starting on Jan 1, 2015. Any company sending electronic communications will need to comply with Canada’s […]
Sorry, We Don’t Have Coffee
Posted 4 November 2013 by Stephen King IN
When we repeatedly tell our customers what they can’t have, maybe it’s time to simply start listening. There is an art and a science to listening to customers. Ultimately, you want to ensure that your company resources (people and $$$) are being focused on things that really matter to customers […]
Fix your product. Fix your marketing. Customer, Industry and Competitive research from TCELab.
Posted 6 May 2013 by Stephen King IN
Acquire new customers, retain existing ones and increase $$$ per customer. Does this sound like magic? It’s not. It’s science — predictive analytics to be exact. With two new partner announcements from the U.K. and Australia, Dr. Bob’s new book “TCE” that outlines the scientific approach that our technology at […]
Knowing vs. Guessing: Customer Satisfaction in the Age of SaaS
Posted 15 February 2013 by Stephen King IN
In the SaaS Sales Funnel, people emerge from the murky ooze of the interwebs, start hanging out on your website, and then at some point start giving you their hard-earned cash and become your customer. How do you build your business in a customer-centric way so you’ve got good, happy, paying […]
Get 25% off introductory offer Calgary OnAPage Web and Social Skills Workshop(s)
Posted 1 February 2013 by Stephen King IN- Advertising
- All
- Branding
- Business
- Cloud
- Commercialization
- Content Publishing
- Customer Experience
- Customer Loyalty
- Development
- Hardware
- Inbound Marketing
- Market Research
- OldSchool Marketing
- Outbound Marketing
- PPC Online advertising
- Sales Pipeline
- SEO
- Social Media
- Startup
- Tech Community (Alberta)
- Technology
- Web Development
OnAPage is focused on un-complicating and demystifying technology with go-to-market education that can fit “on a page.” I couldn’t be happier to announce OnAPage in Calgary with my pals Cale White and Paula Blackmore-White, my co-founders of our educational workshop company. Different from traditional seminars where the lecture is long forgotten […]