Online Community
[Infographic] Online Anatomy of the 2016 #accelerateAB Conference
Posted 6 May 2016 by Stephen King IN
Last week’s #accelerateAB conference in Edmonton was exceptional. The feeling of excitement and optimism in our tech community was palpable (albeit subdued by the overarching difficult economic times in Alberta). #diversifyalberta has become a battle cry. It feels like the Alberta tech community has turned a corner after several years of pulling together […]
18 Things You Don’t Want To Hear About B2B Marketing
Posted 17 August 2015 by Stephen King IN
Most of our clients are B2B (Business-to-Business) companies. We find there are lots of online marketing truths and half-truths that make executives scratch their head and say “Hmmmm … ” The business of marketing in B2B industries has changed significantly in the past few years. You don’t really sell to a […]
Pagespeeds Insights is a Bunch of #Horseshit
Posted 6 August 2015 by Riley Kearl IN
First of all, let’s get this out of the way. We’re Google fan-boys and girls here at Stephdokin. Google does amazing things with data. But when data stinks, you have to call it what it is. According to Google, PageSpeed Insights is a “tool that helps developers optimize their web pages by […]
Where’s the "Don’t Like" button?
Posted 22 May 2014 by Stephen King IN
Facebook, like most companies, is in a constant state of evolution / innovation with their software platform. Understanding user needs is vital in any successful evolution, and if you wonder why Facebook (and so many others) get it “wrong” from time to time, you just have to ask yourself “who’s […]
Eleven Essentials For Communicators
Posted 19 May 2014 by Stephen King IN- Accounting
- Advertising
- All
- B2B
- B2C
- Big Data
- Blog
- Branding
- Business
- Commercialization
- Content Publishing
- crowdsourcing
- Customer Experience
- Customer Loyalty
- Events
- Financial
- Government
- Health Care
- Inbound Marketing
- Market Research
- Occupy
- OldSchool Marketing
- Online Community
- Outbound Marketing
- PPC Online advertising
- Research
- Sales Pipeline
- SEO
- Startup
- Tech Community (Alberta)
- Tech Community (Global)
A communicator is a person who communicates, esp. one skilled at conveying information, ideas, or policy to the public. In most organizations, this falls into the realm of marketers, who are responsible for colours, logos, images and copy. But, I would argue that everyone can be and should be an effective communicator. A […]
Getting Started with your Digital Brand
Posted 11 January 2014 by Stephen King IN
Establishing how you “appear online” and quantifying it for business management purposes is the first step of a journey in web excellence. The Digital Brand Audit creates a starting “Point A” framework that gives all stakeholders common ground for discussion and decisions as to what “Point B” is for your online […]