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The 2015 Global Petroleum Show Ushers in New Era of Oil and Gas Pie

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Piece of the Pie Global Petroleum Show Stephdokin Oil and Gas Innovation Technology Digital Oilfield Digital Branding

We are all aware of what is going on in the oil and gas industry and how it is has the ability to affect almost every aspect of our day-to-day lives. Through every struggle we find opportunity. As the Calgary Herald reported last week: The theme of next week’s Global Petroleum Show […]

Eleven Essentials to Fiscal Excellence for Entrepreneurs

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When you’re an entrepreneur, you’re passionate about many things. Your products. Your clients. Your website. And, of course, you like to make money. However, it’s unlikely that you’re passionate about your financial management. It IS important, of course, and the sooner you get your head wrapped around fiscal excellence, the […]

Has Google’s Panda Kicked Your Organic SEO Ass?

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In a kind of reverse SEO optimization alternate-reality that continuously shifts with hazy patterns, Google’s Panda update has significantly affected many companies PageRank either by bumping them down off the coveted page 1 and 2 of Google SEO search results for their most sacred keywords or by increasing their Google search […]

Eleven Essentials for Salespeople

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The role of a Salesperson has changed dramatically. Internet savvy buyers are more knowledgeable about their problems and your products than ever before. Insight selling, features vs. benefits vs. value, handling objections are all part of this quick Slideshare presentation that gives you eleven thoughts to ponder to get your […]

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Eleven Essentials For Communicators

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A communicator is a person who communicates, esp. one skilled at conveying information, ideas, or policy to the public. In most organizations, this falls into the realm of marketers, who are responsible for colours, logos, images and copy. But, I would argue that everyone can be and should be an effective communicator. A […]

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The Art and Science of Marketing

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The modern CMO is a special breed that can perfectly balance the art and science of marketing, making it seem almost magical. Marketing seems to be one of those subjects about which opinions are constantly divided. Even members of the marketing profession often articulate differing views – not about the […]

Getting Started with your Digital Brand

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Establishing how you “appear online” and quantifying it for business management purposes is the first step of a journey in web excellence. The Digital Brand Audit creates a starting “Point A” framework that gives all stakeholders common ground for discussion and decisions as to what “Point B” is for your online […]

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Ripoff Report is a Ripoff

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Managing your online reputation is an important aspect of a Corporate Digital Brand. Many companies offer online reputation management services. But, I came across Ripoffreport.com and my feathers got ruffled. Imagine a company going out and planting bombs in buildings and then charging the building owner to remove the bombs. But, that’s […]

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The One Critical Element of How Inbound Marketing Works for B2B Companies [Infographic]

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As y’all know, I’m a big fan of inbound marketing as it’s a cornerstone of a digital brand. When talking to B2B businesses, I find them hesitant to shift gears as they ponder the untold fortunes if they hit the center of the inbound marketing target. Many have started with […]

10 reasons to Herd your Online Cats [VIDEO]

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As EDS said in their 2000 video, the internet is like herding cats. EDS made that statement 13 years ago in this video I keep returning to from time to time because it always makes me laugh. I’ve sat with many marketing and executive teams and listened to many guesses […]

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