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2 things your website MUST do

A digital strategy is more than just creating a website. For marketing and sales purposes, a website needs to do two things really well. 1) Draw traffic to itself with compelling content that’s so awesome (and relevant to your target prospects) that people will share it and Google will recognize […]

10 reasons to Herd your Online Cats [VIDEO]

As EDS said in their 2000 video, the internet is like herding cats. EDS made that statement 13 years ago in this video I keep returning to from time to time because it always makes me laugh. I’ve sat with many marketing and executive teams and listened to many guesses […]

Knowing vs. Guessing: Customer Satisfaction in the Age of SaaS

In the SaaS Sales Funnel, people emerge from the murky ooze of the interwebs, start hanging out on your website, and then at some point start giving you their hard-earned cash and become your customer. How do you build your business in a customer-centric way so you’ve got good, happy, paying […]

Get 25% off introductory offer Calgary OnAPage Web and Social Skills Workshop(s)

OnAPage is focused on un-complicating and demystifying technology with go-to-market education that can fit “on a page.”  I couldn’t be happier to announce OnAPage in Calgary with my pals Cale White and Paula Blackmore-White, my co-founders of our educational workshop company. Different from traditional seminars where the lecture is long forgotten […]

Accountants: Get Your Local SEO Mojo Working

The importance of website excellence and SEO for local professionals such as accountants cannot be overstated. People find you or your competitors on the first two pages of Google search results, and if they can find you online, they will quickly make a decision to pursue an interview or dismiss […]

The ABC’s of the Online Sales Funnel [INFOGRAPHIC][VIDEO]

If you’re in the SaaS business, think ABC. “Always Be Closing,” is the infamous sales motivation line from Alec Baldwin’s in from the movie “Glengarry Glenross.”  Everyone who sells things needs to see this vido clip. Everything we do in a company is about selling. We all know that, right? Expenses such […]