Tech Community (Global)
Commercialization Challenges of Mobile Software Development in an Exponentially Fragmented Ecosystem
by Stephen King IN- B2B
- B2C
- Business
- Commercialization
- crowdsourcing
- Innovation
- Mobile
- Software
- Startup
- Tech Community (Alberta)
- Tech Community (Global)
- Technology
Part 3 of the “Fragmented Mobile Ecosystem” series Over the last 7 years, the pace of change has been exponentially increasing, and we’ve shifted from early mobile platform wars to mobile dominance by iPhone and Android, to the explosion of IoT (internet of things) and the exponential impact of multiple disruptive […]
The Art of Listening by President Donald Trump
by Stephen King IN- Branding
- Business
- Customer Experience
- Customer Loyalty
- Government
- Market Research
- Research
- Tech Community (Global)
Much has been and will be written about Donald Trump’s rise to power. I will leave it to others to discuss the issues. Right or wrong, whatever you may think, love him or hate him, you gotta hand it to Donald Trump. He played America like a fiddle. When I […]
Microsoft heats up O/S platform wars with release of Windows 10
by Stephen King IN / 0 responses
As digital marketers, we LOVE it when new technology and platforms are launched. It creates change. Change creates opportunity. From product innovation and development to product positioning, brand messaging and marketing campaigns. Zig Zag Change allows us to help our clients zig when competitors are still zagging. So pay attention to […]
The 2015 Global Petroleum Show Ushers in New Era of Oil and Gas Pie
by Stephen King IN- All
- B2B
- B2C
- Business
- Commercialization
- Events
- Oil & Gas
- Outbound Marketing
- PPC Online advertising
- Sales Pipeline
- SEO
- Social Media
- Tech Community (Alberta)
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We are all aware of what is going on in the oil and gas industry and how it is has the ability to affect almost every aspect of our day-to-day lives. Through every struggle we find opportunity. As the Calgary Herald reported last week: The theme of next week’s Global Petroleum Show […]
Internet Trends 2015: The Bible From The Mouth Of Mary
by Stephen King IN- All
- B2B
- B2C
- Big Data
- Business
- Cloud
- Commercialization
- Financial
- Government
- Market Research
- Mobile
- Software
- Tech Community (Global)
- Technology
I love Mary Meeker. We’ve never met, but I know her intimately. From Mary Meeker’s beautiful brain comes the annual report that is so bristling with statistical grandeur and specificity about global internet trends that it’s become the manifesto, the Bible, the MUST-READ for anyone that has anything to do with the […]
Market Your Product Before You Go To Market
by Stephen King IN- Advertising
- All
- B2B
- B2C
- Branding
- Business
- Commercialization
- Inbound Marketing
- Marketing
- Software
- Startup
- Tech Community (Alberta)
- Tech Community (Global)
- Technology
At the recent AccelerateAB tech www.accelerateAB.com conference, I hosted a panel called “Market Your Product Before You Go To Market” that included some great thoughts in four areas by the panelists (all members of the A100, all of whom gave a “TED-like” presentation). MIKE HEFFRING VP Corporate Development, Expion.com “Increasing […]
Eleven Essentials to Fiscal Excellence for Entrepreneurs
by Stephen King IN- Accounting
- Advertising
- B2B
- B2C
- Branding
- Business
- Commercialization
- Content Publishing
- Events
- Financial
- Government
- OldSchool Marketing
- Outbound Marketing
- Popular
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- Sales Pipeline
- SEO
- Tech Community (Alberta)
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When you’re an entrepreneur, you’re passionate about many things. Your products. Your clients. Your website. And, of course, you like to make money. However, it’s unlikely that you’re passionate about your financial management. It IS important, of course, and the sooner you get your head wrapped around fiscal excellence, the […]
Eleven Essentials for Salespeople
by Stephen King IN- Advertising
- Branding
- Business
- Commercialization
- Content Publishing
- crowdsourcing
- Financial
- Government
- Health Care
- Inbound Marketing
- Market Research
- OldSchool Marketing
- Outbound Marketing
- PPC Online advertising
- Sales Pipeline
- Startup
- Tech Community (Alberta)
- Tech Community (Global)
The role of a Salesperson has changed dramatically. Internet savvy buyers are more knowledgeable about their problems and your products than ever before. Insight selling, features vs. benefits vs. value, handling objections are all part of this quick Slideshare presentation that gives you eleven thoughts to ponder to get your […]
8 Predictions for the new Canada Anti-Spam Law (CASL)
by Stephen King IN- B2B
- B2C
- Business
- Content Publishing
- Government
- Inbound Marketing
- OldSchool Marketing
- Outbound Marketing
- Popular
- Sales Pipeline
- Social Media
- Tech Community (Alberta)
- Tech Community (Global)
“We Kindly Request Your Consent To Opt-In To Our Mailing List” — Like everyone in our fair country of Canada, my inbox is currently inundated with corporate emails that have a subject line requesting permission to receive electronic communications. The reason? Canada’s new anti-spam law looms like fireworks: CASL begins next […]
"Work/Life Balance" is #Horseshit
by Stephen King IN / 0 responses
This notion of “Work/Life Balance” has been driving me nuts for awhile. You know why? Because my life includes work. I like work for the most part. Always have. I’ve been fortunate enough to not only get to do what I love, but more importantly, I have been fortunate enough […]