Internet Trends 2015: The Bible From The Mouth Of Mary
I love Mary Meeker. We’ve never met, but I know her intimately. From Mary Meeker’s beautiful brain comes the annual report that is so bristling with statistical grandeur and specificity about global internet trends that it’s become the manifesto, the Bible, the MUST-READ for anyone that has anything to do with the internet. Which is pretty well everyone, so pay attention.
Well, not quite everyone. 39% of us. In 2014, there were 2.8B people on the internet. Compare and contrast to 1995 (when Mary first published her report) when only myself and 35 million other people were on the internet. (“I still remember my first email address: 70303,email@example.com,” he said wistfully.)
Here’s some quickee’s from Mary’s brain cells:
- 2.1B people access the internet on their mobile phones. Craaaazy.
- Interestingly, though, the party seems to be slowing down? Both internet growth as well as smartphone growth is “strong,” but in the last 3 years have posted “Net new growth” customers of 0%. (i.e. the number of new customers minus the number of customers that stop).
- According to Mary, the average U.S. adult spends 5.6 hours a day on the internet. In early 2014, a study showed the average U.S. adult spends 5 hours a day on the TV. So, we now use the internet more than the TV. That’s a whole lot of media and digital consumption.
- There’s a lot of mobile advertising “inventory” out there and it’s cheap (-er than traditional print and desktop online advertising). U.S. adults spend 24% of their time on their mobile phones, but only 8% of ad spend is on mobile. This is a great early opportunity for businesses to adopt mobile campaigns now, while the gettin’ is good. (Did I mention that Stephdokin has exceptional mobile ad PPC management?)
- Six of the top 10 mobile apps in term of usage and frequency are messaging apps (stuff like Facebook Messenger and Skype and Whatsapp). Messaging apps are great starting points for eCommerce and are being ready to take over your online transactions. In related news, Facebook expands its Peer-to-Peer payment service.
But enough of me jabberin’. Here’s Mary Meekers Internet Trends 2015 Report:
You can also see the report, as well as download earlier years reports back to 2001, at the Kleiner Perkins website: http://www.kpcb.com/internet-trends