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branding, digital brand, features, lead generation, marketing, pretotyping, pricing models, sales, sales funnel, value selling

At the recent AccelerateAB tech www.accelerateAB.com conference, I hosted a panel called “Market Your Product Before You Go To Market” that included some great thoughts in four areas by the panelists (all members of the A100, all of whom gave a “TED-like” presentation).

  • MIKE HEFFRING
    VP Corporate Development, Expion.com
    “Increasing Customer Engagement through Pretotyping”
  • CAREY HOUSTON
    Advisor, Consultant & Mentor
    “Pricing models & Validation”
  • STEPHEN KING
    President, Stephdokin.com, “The Digital Brand Agency”
    “Brand Value Messaging vs. Product Featuritis”
  • KEITH ELLIS
    COO, HeadCount Corporation
    “The point is to make money: Lead Generation and Closing Sales”

Here’s the presentation on Slideshare. Enjoy!
http://www.slideshare.net/stebankag/market-before-your-product-goes-to-market-accelerateab-marketing-panel

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