At the recent AccelerateAB tech www.accelerateAB.com conference, I hosted a panel called “Market Your Product Before You Go To Market” that included some great thoughts in four areas by the panelists (all members of the A100, all of whom gave a “TED-like” presentation).
- MIKE HEFFRING
VP Corporate Development, Expion.com
“Increasing Customer Engagement through Pretotyping” - CAREY HOUSTON
Advisor, Consultant & Mentor
“Pricing models & Validation” - STEPHEN KING
President, Stephdokin.com, “The Digital Brand Agency”
“Brand Value Messaging vs. Product Featuritis” - KEITH ELLIS
COO, HeadCount Corporation
“The point is to make money: Lead Generation and Closing Sales”
Here’s the presentation on Slideshare. Enjoy!
http://www.slideshare.net/stebankag/market-before-your-product-goes-to-market-accelerateab-marketing-panel