Market Your Product Before You Go To Market

At the recent AccelerateAB tech www.accelerateAB.com conference, I hosted a panel called “Market Your Product Before You Go To Market” that included some great thoughts in four areas by the panelists (all members of the A100, all of whom gave a “TED-like” presentation).

• MIKE HEFFRING
  VP Corporate Development, Expion.com
  “Increasing Customer Engagement through Pretotyping”
• CAREY HOUSTON
  Advisor, Consultant & Mentor
  “Pricing models & Validation”
• STEPHEN KING
  President, Stephdokin.com, “The Digital Brand Agency”
  “Brand Value Messaging vs. Product Featuritis”
• KEITH ELLIS
  COO, HeadCount Corporation
  “The point is to make money: Lead Generation and Closing Sales”

Here’s the presentation on Slideshare. Enjoy!
http://www.slideshare.net/stebankag/market-before-your-product-goes-to-market-accelerateab-marketing-panel