Eleven Essentials
Eleven Essentials for Salespeople
Posted 14 July 2014 by Stephen King IN
The role of a Salesperson has changed dramatically. Internet savvy buyers are more knowledgeable about their problems and your products than ever before. Insight selling, features vs. benefits vs. value, handling objections are all part of this quick Slideshare presentation that gives you eleven thoughts to ponder to get your […]
Eleven Essentials For Communicators
Posted 19 May 2014 by Stephen King IN- Accounting
- Advertising
- All
- B2B
- B2C
- Big Data
- Blog
- Branding
- Business
- Commercialization
- Content Publishing
- crowdsourcing
- Customer Experience
- Customer Loyalty
- Events
- Financial
- Government
- Health Care
- Inbound Marketing
- Market Research
- Occupy
- OldSchool Marketing
- Online Community
- Outbound Marketing
- PPC Online advertising
- Research
- Sales Pipeline
- SEO
- Startup
- Tech Community (Alberta)
- Tech Community (Global)
A communicator is a person who communicates, esp. one skilled at conveying information, ideas, or policy to the public. In most organizations, this falls into the realm of marketers, who are responsible for colours, logos, images and copy. But, I would argue that everyone can be and should be an effective communicator. A […]
Eleven Essentials for Entrepreneurs
Posted 10 July 2013 by Stephen King IN
The defining element of an entrepreneur is the notion of “Create” or “Consume.” Having been in the entrepreneurial game for over 30 years (and knowing that entrepreneurs create themselves over time, and are not born with it in their DNA), here’s what I see in those entrepreneurs who inspire me […]