Feature
18 Things You Don’t Want To Hear About B2B Marketing
Posted 17 August 2015 by Stephen King IN
Most of our clients are B2B (Business-to-Business) companies. We find there are lots of online marketing truths and half-truths that make executives scratch their head and say “Hmmmm … ” The business of marketing in B2B industries has changed significantly in the past few years. You don’t really sell to a […]
Microsoft heats up O/S platform wars with release of Windows 10
Posted 29 July 2015 by Stephen King IN
As digital marketers, we LOVE it when new technology and platforms are launched. It creates change. Change creates opportunity. From product innovation and development to product positioning, brand messaging and marketing campaigns. Zig Zag Change allows us to help our clients zig when competitors are still zagging. So pay attention to […]
Internet Trends 2015: The Bible From The Mouth Of Mary
Posted 27 May 2015 by Stephen King IN
I love Mary Meeker. We’ve never met, but I know her intimately. From Mary Meeker’s beautiful brain comes the annual report that is so bristling with statistical grandeur and specificity about global internet trends that it’s become the manifesto, the Bible, the MUST-READ for anyone that has anything to do with the […]
Alberta’s Technology Economic Diversification #joke #ABVote #notPC
Posted 5 May 2015 by Stephen King IN
In the early wee hours of Albertans going to vote for the 2015 provincial election, I find myself giving political voice publicly for … like … the first time ever. Why? This is an important election for our li’l province. Our Alberta needs to diversify and the PC party has failed to do so; almost […]
4 Steps to Avoid Google Mobile Search “Mobilegeddon”
Posted 27 April 2015 by Stephen King IN
Google’s new Mobile focused Algorithm was released on April 21st 2015. Oh Sh#*! The date has already come and gone, is it too late for you? The term “Mobilegeddon” has been coined by the industry and it’s intended meaning is that if your website is not 100% mobile-friendly, the Google search engine […]
Eleven Essentials for Salespeople
Posted 14 July 2014 by Stephen King IN
The role of a Salesperson has changed dramatically. Internet savvy buyers are more knowledgeable about their problems and your products than ever before. Insight selling, features vs. benefits vs. value, handling objections are all part of this quick Slideshare presentation that gives you eleven thoughts to ponder to get your […]
8 Predictions for the new Canada Anti-Spam Law (CASL)
Posted 25 June 2014 by Stephen King IN
“We Kindly Request Your Consent To Opt-In To Our Mailing List” — Like everyone in our fair country of Canada, my inbox is currently inundated with corporate emails that have a subject line requesting permission to receive electronic communications. The reason? Canada’s new anti-spam law looms like fireworks: CASL begins next […]
Bruce Lee Teaches a Content Marketer a Lesson [video]
Posted 26 May 2014 by Stephen King IN
WHACK! Feel that on the back of your head? That’s Bruce Lee teaching you a lesson about content. “Emotional Content,” Bruce laments, in this outstanding video clip of a bygone era that foreshadowed the day of disingenuous content marketers, who are so concerned with quantity and coffee breaks that they […]
Getting Started with your Digital Brand
Posted 11 January 2014 by Stephen King IN
Establishing how you “appear online” and quantifying it for business management purposes is the first step of a journey in web excellence. The Digital Brand Audit creates a starting “Point A” framework that gives all stakeholders common ground for discussion and decisions as to what “Point B” is for your online […]
10 Tips To Prepare for Canada’s New Anti-Spam Law (CASL) Starting July 1, 2014
Posted 9 December 2013 by Stephen King IN
It’s no longer business as usual for companies wanting to market to Canadians. Earlier this week, the government of Canada announced that it will be bringing Bill-28 into law on July 1, 2014, with full effect starting on Jan 1, 2015. Any company sending electronic communications will need to comply with Canada’s […]