Feature
18 Things You Don’t Want To Hear About B2B Marketing
by Stephen King IN- Advertising
- All
- B2B
- Branding
- Business
- Commercialization
- Design
- Development
- Inbound Marketing
- Marketing
- Online Community
- Sales Pipeline
- Technology
- Tools
- Web Development
Most of our clients are B2B (Business-to-Business) companies. We find there are lots of online marketing truths and half-truths that make executives scratch their head and say “Hmmmm … ” The business of marketing in B2B industries has changed significantly in the past few years. You don’t really sell to a […]
Microsoft heats up O/S platform wars with release of Windows 10
by Stephen King IN / 0 responses
As digital marketers, we LOVE it when new technology and platforms are launched. It creates change. Change creates opportunity. From product innovation and development to product positioning, brand messaging and marketing campaigns. Zig Zag Change allows us to help our clients zig when competitors are still zagging. So pay attention to […]
Internet Trends 2015: The Bible From The Mouth Of Mary
by Stephen King IN- All
- B2B
- B2C
- Big Data
- Business
- Cloud
- Commercialization
- Financial
- Government
- Market Research
- Mobile
- Software
- Tech Community (Global)
- Technology
I love Mary Meeker. We’ve never met, but I know her intimately. From Mary Meeker’s beautiful brain comes the annual report that is so bristling with statistical grandeur and specificity about global internet trends that it’s become the manifesto, the Bible, the MUST-READ for anyone that has anything to do with the […]
Alberta’s Technology Economic Diversification #joke #ABVote #notPC
by Stephen King IN / 0 responses
In the early wee hours of Albertans going to vote for the 2015 provincial election, I find myself giving political voice publicly for … like … the first time ever. Why? This is an important election for our li’l province. Our Alberta needs to diversify and the PC party has failed to do so; almost […]
4 Steps to Avoid Google Mobile Search “Mobilegeddon”
by Riley Kearl IN / 0 responses
Google’s new Mobile focused Algorithm was released on April 21st 2015. Oh Sh#*! The date has already come and gone, is it too late for you? The term “Mobilegeddon” has been coined by the industry and it’s intended meaning is that if your website is not 100% mobile-friendly, the Google search engine […]
Eleven Essentials for Salespeople
by Stephen King IN- Advertising
- Branding
- Business
- Commercialization
- Content Publishing
- crowdsourcing
- Financial
- Government
- Health Care
- Inbound Marketing
- Market Research
- OldSchool Marketing
- Outbound Marketing
- PPC Online advertising
- Sales Pipeline
- Startup
- Tech Community (Alberta)
- Tech Community (Global)
The role of a Salesperson has changed dramatically. Internet savvy buyers are more knowledgeable about their problems and your products than ever before. Insight selling, features vs. benefits vs. value, handling objections are all part of this quick Slideshare presentation that gives you eleven thoughts to ponder to get your […]
8 Predictions for the new Canada Anti-Spam Law (CASL)
by Stephen King IN- B2B
- B2C
- Business
- Content Publishing
- Government
- Inbound Marketing
- OldSchool Marketing
- Outbound Marketing
- Popular
- Sales Pipeline
- Social Media
- Tech Community (Alberta)
- Tech Community (Global)
“We Kindly Request Your Consent To Opt-In To Our Mailing List” — Like everyone in our fair country of Canada, my inbox is currently inundated with corporate emails that have a subject line requesting permission to receive electronic communications. The reason? Canada’s new anti-spam law looms like fireworks: CASL begins next […]
Bruce Lee Teaches a Content Marketer a Lesson [video]
by Stephen King IN / 0 responses
WHACK! Feel that on the back of your head? That’s Bruce Lee teaching you a lesson about content. “Emotional Content,” Bruce laments, in this outstanding video clip of a bygone era that foreshadowed the day of disingenuous content marketers, who are so concerned with quantity and coffee breaks that they […]
Getting Started with your Digital Brand
by Stephen King IN- Accounting
- Advertising
- All
- B2B
- B2C
- Branding
- Business
- Commercialization
- Content Publishing
- Customer Experience
- Customer Loyalty
- Market Research
- Online Community
- Outbound Marketing
- Popular
- PPC Online advertising
- SaaS
- Sales Pipeline
- SEO
- Software
- Tech Community (Alberta)
- Tech Community (Global)
- Technology
- Web Development
Establishing how you “appear online” and quantifying it for business management purposes is the first step of a journey in web excellence. The Digital Brand Audit creates a starting “Point A” framework that gives all stakeholders common ground for discussion and decisions as to what “Point B” is for your online […]
10 Tips To Prepare for Canada’s New Anti-Spam Law (CASL) Starting July 1, 2014
by Stephen King IN- Advertising
- All
- B2B
- B2C
- Blog
- Branding
- Business
- Commercialization
- Content Publishing
- Customer Experience
- Customer Loyalty
- Government
- Inbound Marketing
- Outbound Marketing
- Sales Pipeline
- Tools
It’s no longer business as usual for companies wanting to market to Canadians. Earlier this week, the government of Canada announced that it will be bringing Bill-28 into law on July 1, 2014, with full effect starting on Jan 1, 2015. Any company sending electronic communications will need to comply with Canada’s […]